New team of experts is in place to represent the Steigenberger’s interests at a local level in Dubai

Frankfurt am Main, 2015-4-9 — /Travel PR News/ — In his capacity as Vice President for the Middle East and Asia, Siegfried Nierhaus is heading up the expert team as well as being responsible for strategic alignment. After 25 years in the branch, including ten years spent in the Middle East, he brings significant experience in the development and management of hotel projects to the table.

Monica Mascaros’s remit as Hotel Development Advisor encompasses the identification and development of new hotel projects, negotiation and development of new locations and management of relations with hotel investors and owners. She is able to look back at more than 15 years of experience in company development and in project acquisition in Europe and the Middle East.

As Regional Director of Sales for the Middle East, Andrea Werner will be focusing on raising awareness in the region of the three Steigenberger Hotel Group brands – Steigenberger Hotels and Resorts, InterCityHotels and Jaz in the City – and on the development of outbound sales of the hotels in Europe. Ms. Werner has been in Dubai since 2007 and has worked for various German companies and organisations.

“Having such an excellent team in place at a local level will enhance awareness of our brand and disseminate our name more widely across the important Asian market,” stated Puneet Chhatwal, CEO of Steigenberger Hotels AG.

Press contact:
Steigenberger Hotel Group * Corporate Communications
Gunther Träger * Lyoner Straße 40 * D-60528 Frankfurt/Main
Phone +49 69 66564-360* Fax +49 69 66564-424

Steigenberger Hotels AG is one of Europe’s leading hotel companies. From its Head Office in Germany, the Steigenberger Group operates 108 hotels on three continents including 17 properties which are under construction or at the planning stage.

Steigenberger Hotels and Resorts includes some of the most prestigious hotels in Europe, such as the Steigenberger Frankfurter Hof and the Steigenberger Parkhotel in Düsseldorf. InterCityHotel is a medium-price brand that offers 38 hotels located in city centres and at airports. “Jaz in the City” is a new creative concept that will be launched in Amsterdam in October 2015.