Marriott International and Singapore Airlines Strengthen Partnership, Offering Enhanced Benefits to Loyalty Program Members
Marriott Bonvoy and KrisFlyer members can enjoy more ways to earn rewards and accelerate to higher membership statuses
(IN SHORT) Marriott International and Singapore Airlines (SIA) have announced an expansion of their strategic partnership, providing members of Marriott Bonvoy and KrisFlyer with more ways to maximize their loyalty program benefits. Eligible members of both programs will now have the opportunity to receive a status match and enjoy an accelerated pathway to achieve higher elite status. This expansion builds upon the existing two-way points and miles transfer benefits, allowing members to convert Marriott Bonvoy points into KrisFlyer miles and vice versa. The enhanced benefits include elite status match, accelerated pathways to higher membership tiers, and access to exclusive promotions. The collaboration aims to offer greater value and flexibility to travelers looking to earn and redeem points and miles across both programs, further enhancing the travel experience for loyal customers.
(PRESS RELEASE) SINGAPORE, 2023-Dec-14 — /Travel PR News/ — Marriott International and Singapore Airlines (SIA) announced the strengthening of their strategic partnership, which provides members of Marriott Bonvoy, Marriott International’s award-winning travel programme, and KrisFlyer, the SIA Group’s lifestyle rewards programme, with more ways to maximise their benefits.
Starting today, eligible members of the two programmes may receive a status match and take advantage of an accelerated pathway to obtain a higher elite status. The expansion of this collaboration is in addition to the two-way points and miles transfer benefits for members of both programmes that was announced in January 2023, and allows them to convert their Marriott Bonvoy points into KrisFlyer miles and vice versa.
Mr John Toomey, Chief Sales and Marketing Officer, Asia Pacific excluding China, Marriott International, said: “We are thrilled to announce the expansion of our collaboration with Singapore Airlines, providing members with added value to make the most of their travels and enjoy exclusive benefits across Marriott Bonvoy’s extensive global network of nearly 8,700 hotels and resorts spanning over 30 distinct brands. This is a significant milestone that not only marks the extension of our global airline programme but also reaffirms our commitment to continuously enhance our approach to customer loyalty.”
Mr Dai Haoyu, Acting Senior Vice President Marketing Planning, Singapore Airlines, said: “Strengthening our partnership with Marriott allows KrisFlyer members to unlock even greater benefits, while enjoying more ways to earn and redeem their points and miles. This comes at an opportune time amid the strong demand for international travel. With this enhancement, our members can look forward to better value, as well as more accrual and redemption opportunities that match their evolving lifestyle interests.”
Details of the enhanced benefits include:
- Status Match: Members will be able to enjoy elite status match according to the elite tiers of both programmes. Solitaire PPS Club, PPS Club, and KrisFlyer Elite Gold members will receive a status match to Marriott Bonvoy Gold, while Marriott Bonvoy Platinum, Titanium, and Ambassador members will receive a status match to the KrisFlyer Elite Silver tier. Marriott Bonvoy Elite status benefits may include room upgrades, late check-outs, bonus points, welcome gifts, and more. KrisFlyer Elite status benefits may include bonus miles, complimentary seat selection for customers flying with Singapore Airlines, complimentary lounge access, priority check-in and boarding, additional baggage allowance, and more.
- Accelerated Pathways to Higher Membership Tiers: Eligible Marriott Bonvoy members can accelerate the upgrade of their KrisFlyer membership to higher tiers by completing as few as two to four flights with SIA within a six-month period. Similarly, eligible KrisFlyer members can achieve accelerated status match with Marriott Bonvoy by staying three to 10 nights at any participating Marriott Bonvoy portfolio of hotels, within a span of six months.
- Access to Exclusive Promotions: Marriott Bonvoy and KrisFlyer will periodically launch exclusive campaigns where members can earn both miles and points through their hotel stay and flights. More details will be announced in due course.
For more information on the partner programmes and enhanced benefits, visit www.krisflyer.com/marriott and https://travel-partner.marriott.com/singapore/en-gb.
About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 8,700 properties across more than 30 leading brands in 139 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel programme. For more information, please visit our website at www.marriott.com. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.
About Marriott Bonvoy®
Marriott Bonvoy, Marriott International’s award-winning travel programme and marketplace, gives members access to transformative, eye-opening experiences around the corner and across the globe. Marriott Bonvoy’s portfolio of more than 30 extraordinary brands offers renowned hospitality in the most memorable destinations in the world. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®.
With the Marriott Bonvoy app, members enjoy a level of personalisation and contactless experience that allows them to travel with peace of mind. To enrol for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com. To download the Marriott app, go here. Travellers can also connect with Marriott Bonvoy on Facebook, X, Instagram and TikTok.
About KrisFlyer
KrisFlyer has evolved from being an airline loyalty programme to an industry-leading lifestyle-centric rewards programme. Today, it has over 7.5 million members who benefit from wide-ranging accrual and redemption opportunities both on the ground and in the air. Members can earn and redeem miles on their flights on Singapore Airlines, Scoot, Star Alliance member airlines, and SIA partner carriers. They can also earn and redeem miles through everyday spend with more than 1,300 non-airline brands operating over 3,300 outlets worldwide. These include banks, hotels, travel services, restaurants, retail brands, and a wide range of experience providers in Singapore and around the world.
KrisShop, the SIA Group’s award-winning e-commerce arm, offers more than 1,000 Singapore-based and international brands for members to earn or redeem miles with. Members can also enjoy a range of shopping, dining, and wellness experiences via Kris+, the Group’s lifestyle rewards app, and when they book activities in Singapore and selected countries on Pelago, SIA’s travel experiences platform. KrisFlyer miles may also be converted to points with selected non-airline loyalty programmes in Singapore and around the world, for an even larger number of reward offerings.
Follow KrisFlyer’s Facebook and Instagram for the latest updates.
Media Contact:
Kiran Hans
Senior Manager, Communications, Asia Pacific Excluding China
Marriott International, Inc.
kiran.hans@marriott.com
Singapore Airlines Public Affairs
(65) 6541-5880 (office hours)
(65) 9753-2126 (after office hours)
public_affairs@singaporeair.com.sg
Source: Marriott International, Inc.
###