NEW YORK, 2013-03-25 — /travelprnews.com/ — Luxury travel network Virtuoso® unveils the latest hotel in its Preview program to open, The Alpina Gstaad. The property is the first five-star hotel to debut in a century in the legendary Swiss resort. Nestled in the Bernese Alps, The Alpina Gstaad is set among five acres in the exclusive hilltop area of Oberbort, five minutes from the village center. Long a jet-set destination, Gstaad attracts visitors in winter to its 155 miles of slopes, and in spring, summer and fall for golf, tennis, horseback riding, fishing, hiking, river rafting and events.
The property is offering a package exclusively for travelers booking with a Virtuoso travel professional: a complimentary third night with a two-consecutive-night stay in a Junior Suite with views of Les Diablerets glacier; breakfast at Restaurant Sommet’s buffet; $111 credit per person in Switzerland’s first Six Senses Spa at the hotel; and possible upgrade upon check-in.
A contemporary interpretation of traditional Swiss architecture, The Alpina Gstaad merges elegance with authenticity using local materials such as limestone from Swiss quarries and hand-carved fir from 100-year-old farmhouses. Custom furniture from Italy, France and England and contemporary art add a modern vibe.
The Alpina Gstaad has 25 rooms and 31 suites, all with balconies and Alps views. It features three restaurants: the first European outpost of MEGU; a Swiss stübli; and the contemporary Restaurant Sommet. Other facilities include: a bar and lounge; wine-tasting room; private cinema; cigar lounge; ballroom; children’s area; outdoor pool; and an acre and a half of gardens. The 21,500-square-foot Six Senses Spa has a hammam, flotation room, 10 treatment rooms, sauna, steam room, fitness center, whirlpools and 82-foot lap pool.
“Thanks to Virtuoso, we gained immediate access to the most professional travel partners and their clientele who appreciate the uniqueness of The Alpina Gstaad and a new kind of alpine lifestyle. Our first contacts with this community at Virtuoso Week generated substantial bookings for our first Festive Season, confirming the power of the Virtuoso family,” noted Nik Leuenberger, managing director, The Alpina Gstaad.
“Virtuoso Preview is proud to welcome Gstaad’s first new luxury property in 100 years,” said Albert Herrera, Virtuoso senior vice president, global product partnerships. “The Alpina Gstaad is precisely the type of gem that Preview was designed to help to open ‘hot’ by promoting bookings.”
The Alpina Gstaad joins the distinguished properties accepted into Virtuoso’s Preview program, including Armani Hotel Milano and Bulgari Hotel London. Preview delivers to hotels a sales and marketing boost before opening. The program also supplies Virtuoso travel advisors with value-added amenities, preferential rates, training and exclusivity, providing a competitive edge in marketing these properties.
To book a stay at The Alpina Gstaad, contact Virtuoso at 855-570-3830 
or visit www.virtuoso.com.
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About Virtuoso
Virtuoso® is the industry’s leading luxury travel network. This by-invitation-only organization comprises over 340 agencies with more than 7,200 elite travel specialists in 20 countries in North and South America, the Caribbean, Australia and New Zealand, as well as over 1,250 of the world’s best travel providers and premier destinations. The network’s member agencies generate over $9.6 billion annually in travel sales, making the group the most powerful in the luxury travel segment. Their relationships with the finest travel companies provide the network’s affluent clientele with exclusive amenities, rare experiences and privileged access. For more information, visit www.virtuoso.com. To view Virtuoso’s latest videos, go to http://www.youtube.com/user/VirtuosoTraveler.
Media Contacts:
Betsy Goldberg
Senior Manager, Corporate Communications
Virtuoso
206.254.1053
bgoldberg@virtuoso.com
Charles G. Curkin
Senior Account Executive
Alice Marshall Public Relations
212.861.4031
charles@alicemarshall.com