Kevin Costner’s Horizon To Spark Utah Travel Boom, Says Frontier America

Snow Canyon State Park is a 7,400-acre scenic park quietly tucked amid lava flows and soaring sandstone cliffs ©Perry Kibler

Kent, UK 2024-Jun-22 — /Travel PR News/ — As the eagerly anticipated release of Kevin Costner’s Horizon: An American Saga approaches, leading tour operator Frontier America is gearing up for a “set-jetting” boom. Scheduled for release in the UK on June 28 and August 16, and with two more installments to follow, Utah’s breathtaking scenery, showcased in the $100 million-dollar production, is expected to drive a surge in travel to the state. A sweeping tale that delves into the lives of settlers braving the vast, untamed American West, critics have been unanimous in their admiration for its visual grandeur. Two of the Beehive State’s “Mighty 5” national parks, Arches and Zion, are close to the main movie backdrops, with filming taking place in Southeastern Utah’s Grand County and Washington County in the south-west.

Jeremy Timms, Managing Director of Frontier America, comments, “Utah’s captivating landscapes will undoubtedly ignite a newfound interest in exploring the state. With the story split into four separate films, Horizon is poised to generate a substantial and lasting boost to tourism as moviegoers return time and again to follow the evolving journey of the characters. We anticipate a significant increase in bookings, with Utah’s breathtaking backdrops elevating the cinematography to new heights and amplifying the desire to “set-jet” and experience the locations featured throughout the series first-hand.”

Beginning in Salt Lake City, the 15-night “Star Studded Journey: The Canyons of Utah” fly-drive explores several iconic backdrops from a range of movies and the Sundance Mountain Resort. Utah’s adventure capital, Moab, is a Horizon set-jetting highlight. Prior to the tour concluding in Las Vegas, Frontier America suggests spending an additional two nights in St. George—the picturesque city is one of the prominent filming locations—with the opportunity to visit the nearby Snow Canyon State Park, the Paiute Indian Reservation, and the Pine Valley Mountains, where parts of Costner’s tetralogy were shot. Year-round departures. Tailor-made tour price from Frontier America on request.

The first reservation for the Paiutes was established at Shivwits, near St. George, in 1891 ©Chris English

Alternatively, journey from Las Vegas to Denver on a Rocky Mountaineer holiday. The 10-night itinerary incorporates visits to several parks in Utah, many of which are close to key filming locations. Zion National Park is only an hour’s drive from St. George, and Moab is a mere 5 miles from the entrance to Arches National Park. The Rocky Mountaineer journey runs from Moab through to the “Mile High City,” with an overnight stop in Glenwood Springs. 10-night Guided Tour on the Rocky Mountaineer from £4,995pp (two sharing) with Frontier America, including all accommodation, two days on the train in Silverleaf service, accommodation, some meals, transfers, guided tours, and return flights. April through October departures.

As a bonus for set-jetters, the Horizon crew is set to return to Utah and resume filming this autumn. Simona Sacrifizi, travel writer and USA specialist, comments, “While there are no exact dates and locations available just yet, filming will likely take place in the Zion and St. George areas between September and October.”


For more information on Frontier America please contact (020 8776 8709;; ATOL PROTECTED No 5405 ABTA W3207.

A specialist tour operator offering tailor-made holidays in the USA, Frontier America is part of the award-winning Frontier Travel Group, which also includes Frontier Canada, Frontier Ski, American Round-Up and Ranch Rider. Frontier Travel has been offering bespoke, tailor-made holidays for over 30 years. The options include, ranch holidays, ski holidays, fly-drive, escorted tours, cruise and rail holidays, city breaks, wildlife and activity-focused trips, and motorhome holidays.