The award‑winning upscale focused service brand continues to draw owners and guests, with a strong focus on regionalization to further grow the development pipeline to more than 100 properties
SINGAPORE, 2023-Mar-02 — /Travel PR News/ — Hilton Garden Inn, the upscale focused service brand of leading global hospitality company Hilton (NYSE: HLT), has announced the opening of its 50th property in Greater China. Hilton Garden Inn Beijing Haidian Daoxiang Lake marks the brand’s first hotel in the Chinese capital and continued success in the world’s second largest economy.
First launched in Greater China in 2014, Hilton Garden Inn welcomed 900,000 guests through its doors last year and is set to triple its footprint here in the coming years.
The brand’s rapid expansion underscores its owner-friendly operating model that delivers best-in-class returns, and its focus on anticipating and exceeding guest needs. Building on the brand’s success in Greater China, Hilton will ramp up expansion of Hilton Garden Inn across Asia Pacific, including Thailand and Australia.
Hitting a sweet spot for the growing middle class
Asia presents a $10 trillion consumption growth opportunity over the next decade, with more than one billion Asians set to join the middle class by 2030. As pent-up travel demand continues to drive post-pandemic recovery across Asia Pacific, and with travelers in the burgeoning middle class expected to be more value-driven and price cautious, Hilton Garden Inn’s regional expansion is timely.
For owners looking to capture demand from both business and leisure travelers in this fast-growing segment, Hilton Garden Inn’s efficient prototype, kit-of-parts approach, and lean operating model makes it highly adaptable for mature and emerging hospitality destinations, as well as across city and resort locations.
“As travel recovers strongly across Asia Pacific, Hilton Garden Inn hits a sweet spot for owners and travelers alike,” said Clarence Tan, senior vice president, Development, Asia Pacific, Hilton. “Owners drawn to the profitable focused service segment gravitate towards Hilton Garden Inn for its efficient build, strong investment returns, greater flexibility through franchised and managed hotel agreement options, as well as the ability to leverage Hilton’s powerful commercial engine. Owners also value how we regionalize the brand for Asia Pacific as that keeps us close to evolving guest preferences and positions us all for long term success.”
Hilton’s continued investment in Hilton Garden Inn has driven a thoughtful and deeply researched regionalization of the brand. It emphasizes subtle elevation such as premium soundproofing for a quiet night’s sleep, modern and functional workspaces, lounge worthy seating to relax and recharge, premium bath amenities, and local artwork that provides an authentic experience and a sense of place.
“Travelers today have more exacting demands for quality, design, comfort, and value. With Hilton Garden Inn, we are meticulously innovating and optimizing the guest experience to offer subtly elevated accommodation and modern amenities that allow travelers to unwind, relax, and rejuvenate,” said Jenny Milos, vice president, Brand Management, Suites & Focused Service, Asia Pacific, Hilton.
Hilton Garden Inn has a global footprint of more than 970 hotels in 57 countries and territories. In Asia Pacific, there are 65 Hilton Garden Inn properties in operation, and over 100 in the pipeline. Since 2021, the brand has entered new markets and gateway cities in Japan, South Korea, Thailand, and Australia. More than 20 hotels are set to open across the region this year, including Da Nang (Vietnam), Shanghai (China), Hohhot (Inner Mongolia, China) and Busselton (Australia).
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 19 world-class brands comprising more than 7,100 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune’s 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for six consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 150 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Hilton Garden Inn
The award-winning Hilton Garden Inn brand provides business and leisure guests upscale, affordable accommodations and modern amenities for an experience that is simply on another level. The Hilton Garden Inn Promise affirms the brand’s goal to make each guest’s stay better and brighter. Guaranteed. With more than 970 hotels in 57 countries and territories around the world, the brand ensures today’s busy travelers have a bright and satisfying experience, starting with the first hello. Experience a positive stay at Hilton Garden Inn by booking at hgi.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hilton Garden Inn at stories.hilton.com/hgi, and follow the brand on Facebook, Instagram and Twitter.
Hilton – Asia Pacific
Source: Hilton Hotels