New in-app service helps passengers order food ahead of travel
LONDON, 2017-Sep-21 — /Travel PR News/ — Heathrow has partnered with leading US provider Grab to launch a food and drink pre-order service. Hosted within the Heathrow app, passengers will now be able to enjoy fantastic food before they fly. The service trial has launched with at least one restaurant per terminal, with a view to extending to all restaurants across the airport in coming months. Putting delicious food at passengers’ fingertips, the app allows users to pre-order, check turnaround time and collect from a dedicated collection point when they arrive.
The UK’s only hub airport has partnered with Grab, which currently serves 20 airports in the US, to launch the service, the first airport in the country to do so. TRG Concessions is first to trial the service, with restaurants including Giraffe, Wondertree, Comptoir Libanais and The Curator all offering dishes for pre-order.
By downloading the Heathrow Airport Guide app, passengers arriving at the airport can select the dish of their choice, customise their order and pay, before collecting within the turnaround time ahead of their flight. Each restaurant signed up to the service will have a dedicated point for orders to come through to a tablet, which also allows staff to communicate directly with the customer.
During the initial trial, Grab will communicate the launch to its existing US customers travelling to Heathrow, with the options also available to passengers already using the dedicated Grab app.
Ben Crowley, Heathrow’s Head of Food and Beverage said: “We’re delighted to be partnering with Grab to offer a new, innovative service to Heathrow passengers. This enhances the takeaway offer our restaurants provide and allows passengers to enjoy the fantastic range of dining options at 30,000 feet. This is the latest move in our service proposition as we continue to put passenger experience at the heart of our airport operations.”
Jeff Livney, Chief Experience Officer at Grab said: “We are excited to partner with London Heathrow Airport and its award-winning food & beverage program with our expansion into the U.K. We share Heathrow’s commitment to ‘making every journey better’ and look forward to providing a seamless takeaway experience for busy Heathrow travellers on the go.”
Nick Ayerst, Managing Director at TRG Concessions said: “TRG Concessions has an on-going commitment to providing guests with customisable, high quality food in a timely fashion. Partnering with Grab and Heathrow allows us to incorporate industry leading technology and innovation into our food service operations. We believe this partnership will lead to improved customer convenience, satisfaction and increased guest participation in our sites.”
For more information, visit Heathrow.com/App
The Heathrow Airport Guide app is available to download on Apple and Android App Stores
The largest e-commerce platform in airports, Grab is the mobile application modernizing and simplifying the purchase of airport necessities. Grab’s on-demand mobile ordering platform enables time-pressed travellers to pre-order at a variety of restaurants in a growing number of airports worldwide. It leverages users’ travel information to curate the restaurant, retail and service options along their path through the airport, enhancing customer choice and eliminating extensive wait times.
Heathrow is Europe’s largest airport and one of the world’s top international aviation hubs. As the UK’s global gateway, Heathrow welcomes more than 76 million passengers every year with a commitment to making ‘every journey better’. The airport is home to more than 80 airlines and is Britain’s largest cargo port, helping to drive British trade growth by connecting the nation to more than 190 destinations around the world. Following an investment of more than £11 billion over the last 10 years, Heathrow is currently ranked by passengers as the ‘Best Airport in Western Europe’ for the third year running and the ‘Best Airport for Shopping’ for eight years in a row.
PR Manager, Heathrow
CXO @ Grab