Global agency PR panel appointed by Tourism Australia to support its existing in-house teams in key overseas markets

SYDNEY, 2015-9-15 — /Travel PR News/ — Tourism Australia has announced the appointment of a new global agency panel that will provide specialist PR support to its existing in-house teams in a dozen of its key overseas markets.

The panel will provide support in Brazil, Canada, China and Hong Kong, India, Japan, Korea, New Zealand, Malaysia, Singapore, the UK and US, as well to the Business Events team based in Tourism Australia’s Sydney head office.

The agencies who have been appointed to the global panel are:

Country Agency
 Brazil  Edelman, Interamerican
 Canada  Citizen, Ketchum
 China  EBA Communications, Ogilvy Public Relations, Weber Shandwick
 Hong Kong  Sinclair
 India  Avian Media, Weber Shandwick
 Japan  Full house, Milepost
 Malaysia  Bell Pottinger, Ogilvy Public Relations
 Singapore  ALSOKNOWNAS Pt Ltd, Weber Shandwick
 South Korea  Edelman, Weber Shandwick
 UK  3 Monkeys, Good Relations, The Red Consultancy
 USA  Ace, Citizen, Finn Partners, Ketchum, Weber Shandwick
 Business Events  Ogilvy Public Relations, Red Agency

The decision to move towards a panel model follows a global review aimed at ensuring that Tourism Australia’s international markets have access to the best available public relations services across a broad range of requirements.

The agency panel will provide support across strategy, media and stakeholder relations, influencer programs, content generation and publishing, social media, brand and reputation (including crisis) management, and ad hoc projects including event/campaign management.

All agencies were selected through a competitive tendering process and will provide Tourism Australia access to their services over the next three to five years, if required, on a project-by-project and market-by-market basis.

Only those markets where the existing PR agency contract arrangements were coming to an end in 2015 were included in the tender process. Germany, France, Italy and Indonesia were excluded as existing agency arrangements are in place within those markets until 2016 and/or 2017.

Contacts for this article
Tourism Australia
Kim MoorePublic Affairs Manager
+61 2 9361 1306, 0419 978 561
Email Address