Social Network Critical to Enterprise’s Recruitment and Hiring of College Graduates
ST. LOUIS, 2013-08-30 — /travelprnews.com/ — Glassdoor today recognized Enterprise with its inaugural Talent Warrior Award, a list of the top 10 companies which excel in social recruiting.
Enterprise Holdings – which owns and operates the Enterprise Rent-A-Car, Alamo Rent A Car and National Car Rental brands – is the largest car rental company in the world measured by revenue, fleet and employees. The company credits Glassdoor as one of its largest sources of hires through digital networks. Enterprise Holdings also leverages other social networks, including LinkedIn, Facebook, Twitter and Instagram, to engage with prospective candidates.
Most of the company’s hires join the Enterprise Rent-A-Car brand’s renowned entry-level Management Training Program, which provides hands-on experiences that teach employees how to run a business. Each year, more than 8,000 college-educated, career-oriented men and women launch new careers at Enterprise, most of whom start in the company’s Management Training Program.
Enterprise Holdings’ Director of Employer Brand Marketing Communication Carolyn Eiseman received the award due to her active engagement in the job and careers community, which has become one of Enterprise’s largest sources of online applicants.
“Social recruiting is a critical component of our hiring strategy, and the Talent Warrior designation certainly reaffirms the success of this approach,” said Eiseman. “Our target hires for the Management Training Program align perfectly with Glassdoor’s primary user base, as it reaches those just embarking on their career path.”
According to Glassdoor, nearly 80 percent of job seekers are likely to use social media in their job search. For example, Enterprise Holdings’ Vice President of Talent Acquisition Marie Artim notes, “The reality is that candidates are online talking about our company, so we need to be on those channels doing the same.”
Artim discussed Enterprise’s success using social media for recruitment during an expert panel last week at the National Association of Colleges and Employers (NACE) Social Media Mashup conference. “Social media helps us showcase what it’s like to work at Enterprise and our promote-from-within culture,” she said. “We have found highlighting aspects of Enterprise’s culture increases engagement, ultimately attracting more interested, qualified candidates.”
Glassdoor considered more than 300 human resources and recruiting professionals for the Talent Warrior Awards, which honor leaders whodisplayed strong comprehension and proven success via various social channels by using a mix of hiring and employment branding techniques.
For more information about career opportunities at Enterprise, visit www.go.enterprise.com.
About Enterprise Holdings
Enterprise Holdings and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses – which include extensive car rental and car-sharing services, commercial truck rental, corporate fleet management and retail car sales – accounted for $15.4 billion in revenue and operated 1.3 million vehicles throughout the world in fiscal 2012. Enterprise Holdings, through its regional subsidiaries, operates the largest fleet of vehicles in the world through a global network of more than 8,200 airport and neighborhood locations under the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands. Its affiliate, Enterprise Fleet Management, provides full-service fleet management to companies and organizations with small- to medium-sized fleets. Other transportation services marketed under the Enterprise brand name include Enterprise CarShare, Enterprise Rideshare, Enterprise Car Sales and Enterprise Commercial Trucks. Enterprise Holdings’ annual revenues also place it near the top of the travel industry, exceeding all other rental car companies, and most airlines, cruise lines, hotels, tour operators and online travel agencies.
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