Emirates Renews Commitment to DP World Tour, Strengthening Global Golf Partnership Through 2031
(IN SHORT) Emirates has renewed its partnership with the DP World Tour as the Official Airline and Marketing Partner through 2031. This extended agreement strengthens Emirates’ role in global golf, providing prominent branding, exclusive Pro-Am experiences, and digital engagement features. The partnership supports key DP World Tour events, including the season-ending DP World Tour Championship in Dubai, where Emirates has a long-standing history of connecting with golf fans worldwide.
(PRESS RELEASE) Dubai, UAE, 2024-Nov-16 — /Travel PR News/ — Emirates has extended its partnership with the DP World Tour, securing its role as the Official Airline and Marketing Partner until the close of 2031. This longstanding alliance supports a range of international golf tournaments and concludes with the prestigious DP World Tour Championship in Dubai, a pinnacle event in the golfing calendar.
Emirates Airline Chairman and CEO, His Highness Sheikh Ahmed bin Saeed Al Maktoum, highlighted the airline’s commitment to enhancing Dubai’s global reputation as a premier golf destination and fostering connections with fans across continents. Guy Kinnings, DP World Tour CEO, welcomed Emirates’ extended support, noting that the partnership aligns with the Tour’s global reach and strengthens its appeal to a worldwide audience.
Under this multi-year agreement, Emirates will enjoy prominent branding at events, premium hospitality access, exclusive Pro-Am experiences, and extensive digital marketing opportunities. The airline will also continue sponsoring the Tour’s Virtual Eye technology, providing real-time graphics, flyovers, and player performance data during live broadcasts and online. Additionally, the “Emirates Fly Better Moments” feature will capture pivotal moments from the Tour on digital platforms, enriching the fan experience.
With a partnership history spanning 35 years, including sponsorships like the Dubai Desert Classic, the Race to Dubai, and the DP World Tour Championship, Emirates has long supported global golf. Since 2009, Emirates has flown over 800 professional golfers to Dubai, where the season finale draws more than 60,000 fans annually to watch the world’s top players compete for the Race to Dubai title.
About Emirates
The Emirates story started in 1985 when we launched operations with just two aircraft. Today, we fly the world’s biggest fleets of Airbus A380s and Boeing 777s, offering our customers the comforts of the latest and most efficient wide-body aircraft in the skies.
We inspire travelers around the world with our growing network of worldwide destinations, industry leading inflight entertainment, regionally inspired cuisine, and world-class service.
Media Contact:
Email: pr@emirates.com
Source: Emirates
###