Locally sourced products showcased in redesigned brochure
LONDON, 2014-10-20 — /Travel PR News/ — easyJet, the UK’s largest airline, has introduced a new inflight retail range with a focus on locally sourced fresh produce. The lineup includes handmade Scottish shortbread, Swiss chocolate, Bonne Maman Lemon Tartlets and a selection of fresh sandwiches with locally sourced ingredients. In addition the range features the popular Vita Coco Coconut Water.
For passengers looking to indulge in some inflight retail, easyJet has added new fragrances from Marc Jacobs and Mont Blanc – a move which is set to appeal to business passengers looking to freshen up before their meetings.
The new range is wrapped up in a completely redesigned Boutique & Bistro brochure, which echo’s the new look and feel of the products inside it.
Charlotte Bunney, Head of Inflight Retail at easyJet, said:
“Following feedback from our passengers we have created a range of quality products at affordable prices. By doing this we are adapting to the changing needs of our passengers by offering them, where possible, locally sourced artisan style products incorporating fresh ingredients.
“It’s important that our range of inflight products continues to evolve. We serve 2.2 million drinks a month to passengers across the network and sell enough short bread in the same period to go up and down the Eiffel tower five times! We want our range continue to meet the changing needs of our passengers.
“We are very confident that the new additions will prove extremely popular with our passengers across the network and will ultimately heighten their overall flying experience.”
For further information, please contact the easyJet Press Office on 01582 525252, log onto www.easyjet.com or follow @easyJet_Press