Conquest’s hotels in Burwood and Parramatta rebrand as Crowne Plaza Sydney Burwood and Holiday Inn & Suites Parramatta Marsden Street

Conquest’s hotels in Burwood and Parramatta rebrand as Crowne Plaza Sydney Burwood and Holiday Inn & Suites Parramatta Marsden Street

Denham, United Kingdom, 2020-Dec-04 — /Travel PR News/ — Conquest’s hotels in Burwood and Parramatta join the rapidly-growing IHG® family today (01 DECEMBER 2020), rebranding and opening their doors under the world-class Crowne Plaza and Holiday Inn brands respectively.

Conquest’s award-winning hotel in Burwood, which has been open for less than a year as an independently-branded property, rebadges as Crowne Plaza Sydney Burwood from today, bringing IHG’s world-class upscale brand to Sydney’s inner west.

This chic hotel offers contemporary accommodation as well as a grill restaurant, European-inspired café, meeting facilities and gym, along with a rooftop pool and bar with uninterrupted views of the Sydney skyline.

Fronting onto Burwood Road and just 10km from the city, Crowne Plaza Sydney Burwood is perfect for business, leisure and VFR guests, along with visitors to Sydney Olympic Park, or those simply looking for a stunning Sydney staycation.

Conquest’s Parramatta hotel joins the world’s largest brand family today also, rebranding as Holiday Inn & Suites Parramatta Marsden Street. Opened in 2018, the design-led hotel is an outstanding example of a Holiday Inn, and the first to open with a Suites offering in Australia. With all the features you’d expect from a Holiday Inn, including a café, in-room dining and a gym, it’s perfect for the business or leisure traveller.

As Sydney’s second CBD, Parramatta is the main commercial centre for the broader Greater Western Sydney region, with around a third of Australia’s top 100 businesses now having an office there and Western Sydney Airport at Badgery’s Creek just a 30-minute drive away.

Abhijay Sandilya, IHG’s Vice President, Development – Australasia, Japan & Pacific, said: “We are so thrilled to welcome Conquest’s two amazing hotels to the IHG family, expanding our presence in Greater Sydney and continuing our strongest year of hotel openings on record in Australasia. Conquest is a brilliant operator and we are honoured that they have chosen the world-class Crowne Plaza and Holiday Inn brands, with the power of the IHG system, to accelerate their success into the future. We look forward to building a great partnership.”

Michael Akkawi, CEO at Conquest, commented: “Our hotels in Burwood and Parramatta have quickly become icons in their respective neighbourhoods, building a loyal customer following in their first two years. However, as we look to the future after a challenging 2020, we recognise the benefit of partnering with the world’s best brands and distribution channels to build on our past successes. These modern hotels are perfect fits for the Crowne Plaza and Holiday Inn brands, and we look forward to a successful partnership with IHG, bringing our hotels to life in new and exciting ways from today.”

The signing of these two hotels comes at the end of IHG’s ‘Year of Crowne Plaza’ in Australia, following the opening of new properties in Hobart, Adelaide and Sydney Darling Harbour, as well as refurbishing the majority of its estate. From 2021, Holiday Inn will be at the forefront, with the first of IHG’s 12 Australian Holiday Inn pipeline hotels opening their doors, including amazing examples in Melbourne’s Werribee, Richmond, Geelong and Bourke Street Mall.

IHG currently has 56 hotels operating under four brands in Australasia, including: InterContinental, Crowne Plaza, Holiday Inn, voco and Holiday Inn Express, with another 34 in the pipeline.

Crowne Plaza Sydney Burwood and Holiday Inn & Suites Parramatta Marsden Street can be booked from 1 December at

About IHG®

IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN Hotels®, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, voco™, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Holiday Inn Club Vacations®, avid™ hotels, Staybridge Suites®, Atwell Suites™ and Candlewood Suites®.

IHG franchises, leases, manages or owns nearly 6,000 hotels and 890,000 guest rooms in more than 100 countries, with approximately 1,900 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. Approximately 400,000 people work across IHG’s hotels and corporate offices globally.

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Chris Waite
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Nicole Crowley
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Source: IHG