Starring Keegan-Michael Key, the New Campaign Highlights the Exceptional Value of Choice Hotels’ Choice Privileges Rewards Program and its Family of 22 Brands including Radisson, Cambria Hotels, Comfort and Quality Inn
(IN SHORT) Choice Hotels International launched a new marketing campaign featuring Keegan-Michael Key to promote its portfolio of 22 brands, focusing on the value and variety offered to travelers. The campaign, which includes TV and digital ads, highlights Choice Privileges, the company’s rewards program, and introduces a fun “Time Off Tooolbox” tool for creating out-of-office messages. The campaign is designed to engage families, young professionals, and business travelers while emphasizing unique travel experiences and rewards.
(PRESS RELEASE) NORTH BETHESDA, Md., 2025-Jan-16 — /Travel PR News/ — Choice Hotels International, one of the world’s largest hotel chains, has launched an engaging global marketing campaign to encourage travelers to “Check Into More” with its expansive portfolio of 22 hotel brands. In collaboration with actor and writer Keegan-Michael Key, the campaign highlights how Choice Hotels offers the best value for those seeking unique travel experiences. Research reveals that 95% of U.S. travelers want to invest in new experiences during their trips, and Choice Hotels aims to help guests make the most of their travels by offering a wide variety of hotels at different price points, all connected through its robust rewards program, Choice Privileges.
The campaign features six television and digital spots, running through 2025, in which Key plays the humorous and relatable “Vacation Maximization-er.” His comedic style brings attention to how Choice Hotels’ diverse brands, including Radisson, Cambria, Comfort Inn, and Quality Inn, offer great options for every type of traveler. Each of these brands offers something unique, from Radisson’s modern guestrooms to Cambria’s rooftop bars and spa-inspired bathrooms, while Comfort and Quality Inn provide value with essential amenities like free breakfast and welcoming service.
As part of the campaign, Choice Hotels has also introduced the “Time Off Tooolbox” – a humorous tool for travelers to create out-of-office requests and personalized automatic email replies in Key’s voice. The tool’s aim is to make taking time off more fun and enjoyable.
The campaign also spotlights the Choice Privileges rewards program, which has 68 million members globally. Recent updates to the program include RewardSaver rates, the ability to redeem points for upgraded rooms, and extended booking windows. Choice Privileges members can also use their points for unique experiences like college sports and Trackhouse Racing events.
In 2025, Choice Hotels will continue to engage its target audiences—families, young professionals, and business travelers—through a video-first approach across platforms like Hulu, Disney, Peacock, and Amazon, ensuring that the brand stays top-of-mind for travelers seeking to maximize their trips.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. The one to watch in upscale and a leader in midscale and extended stay, Choice® has over 7,500 hotels, representing nearly 635,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that range from full-service upper upscale properties to midscale, extended stay, and economy enables Choice® to meet travelers’ needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.
Media Contact:
Gabriela Melendez
mediarelations@choicehotels.com
SOURCE: Choice Hotels International, Inc.
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