Adairs Linen Lovers Members Now Earn Qantas Points on Every Purchase

(IN SHORT) From 30 July, Adairs’ Linen Lovers members can earn 1 Qantas Point per A$1 spent at any of Adairs’ 170 stores in Australia and New Zealand or online. To participate, shoppers scan their Qantas Frequent Flyer digital card in-store or enter both loyalty numbers at checkout online. Qantas Loyalty CEO Andrew Glance noted that retail partnerships have doubled points earnings over five years, with further growth expected by 2030. Adairs Retail Group CEO Elle Roseby emphasized that the tie-up enriches the Linen Lovers program—originally launched in 1995 and boasting over one million members—by adding travel rewards to its suite of discounts and exclusive offers.

(PRESS RELEASE) MASCOT, Australia, 2025-Jul-31 — /Travel PR News/ — Adairs and Qantas Frequent Flyer have teamed up to bring extra value to homeware shoppers: starting 30 July, members of Adairs’ Linen Lovers loyalty scheme can earn Qantas Points on every purchase. Whether shopping in one of Adairs’ 170 stores across Australia and New Zealand or online, Linen Lovers members will receive 1 Qantas Point per A$1 spent.

In-store, customers simply identify as Linen Lovers and scan their digital Qantas Frequent Flyer card at checkout. Online, members enter both their Linen Lovers and Qantas Frequent Flyer details during the payment process to accrue points seamlessly.

“This partnership with Adairs marks a major step in extending Qantas Frequent Flyer’s reach into beloved Australian retailers,” said Andrew Glance, CEO of Qantas Loyalty. “Over the past five years, points earned through retail partners have doubled—and we expect that number to double again by 2030 as we broaden our footprint across more shopping categories.”

Elle Roseby, CEO of Adairs Retail Group, added, “As the premier destination for home styling, we’re delighted to reward our Linen Lovers with Qantas Points on every purchase. This collaboration underlines our commitment to offering meaningful benefits and enhancing the everyday shopping experience.”

Since its 1995 launch, the Linen Lovers program has grown to over one million members, providing exclusive discounts, early sale access, and special offers. Now, by integrating Qantas Frequent Flyer points earning, Adairs further elevates its loyalty proposition, blending quality homeware with life-enhancing travel rewards.

SOURCE: Qantas Airways Limited