customer experience

New Hilton incentive programme offers travel advisors opportunities to earn rewards through completed stays

(IN SHORT) Hilton has launched its 2026 Travel Advisor Appreciation Booking Incentive Contest, a global programme designed to reward travel…

5 days

ITA Airways moves to Lufthansa Group digital platform with new app and website for a more connected customer journey

(IN SHORT) ITA Airways has launched a newly rebuilt website and mobile app based on Lufthansa Group’s digital platform, marking…

4 weeks

New Enhancements to Air India Loyalty Programme Deliver Greater Flexibility Value and Faster Rewards for Members

(IN SHORT) Air India has introduced significant enhancements to its Maharaja Club loyalty programme, including reduced points requirements for award…

1 month

Star Alliance strengthens global network with new LAX facility improving passenger transfers and connection reliability

(IN SHORT) Star Alliance has opened a new Star Connection Centre at Los Angeles International Airport, its ninth globally, to…

1 month

Japan Airlines Launches New Global Brand Message to Strengthen Customer Connections and Future Growth

(IN SHORT) Japan Airlines has launched a new corporate brand slogan, Soaring Together, as part of its long-term JAL Group…

2 months

Korean Air and Asiana Airlines Jointly Celebrate Lunar New Year with Traditional Bokjori Displays Across Major Sites

(IN SHORT) Korean Air and Asiana Airlines are jointly celebrating the Lunar New Year by displaying traditional Bokjori decorations at…

3 months

Amadeus expands strategic technology partnership with Hanatour to accelerate digital transformation and operational efficiency

(IN SHORT) Amadeus has expanded its long-standing partnership with Hanatour, South Korea’s leading travel seller, through a new agreement that…

3 months

flydubai and AWS collaboration signals growing role of cloud and AI in modern aviation

(NEWS) DUBAI, 2025-Dec-15 — /Travel PR News/ — flydubai has entered a new collaboration with Amazon Web Services (AWS) aimed at…

5 months

CAPA Awards Korean Air for Strategic Excellence and Leadership in Asian Aviation

(NEWS) SINGAPORE, 2025-Oct-31 — /Travel PR News/ — Korean Air has been honoured as Asia Airline of the Year by…

6 months

How Lufthansa’s Culinary Journey and Global Innovators Are Changing the Way We Eat When We Travel

(NEWS) COLOGNE, Germany, 2025-Oct-27 — /Travel PR News/ — The Lufthansa Group is transforming the in-flight dining experience with the launch…

6 months

SAS announces major Business Class upgrade with expanded lounge access across Europe and Scandinavia

(NEWS) STOCKHOLM, 2025-Sep-18 — /Travel PR News/ — Scandinavian Airlines (SAS) has announced a significant upgrade to its Business Class offering,…

8 months

Samsung Wallet Partnership Streamlines TAP Air Portugal’s Digital Travel Experience

(IN SHORT) TAP Air Portugal has teamed up with Samsung to become the first airline in Portugal to support Samsung…

9 months

Adairs Linen Lovers Members Now Earn Qantas Points on Every Purchase

(IN SHORT) From 30 July, Adairs’ Linen Lovers members can earn 1 Qantas Point per A$1 spent at any of…

9 months

Shannon Airport Tops National Brand Index as Ireland’s Leading Airport for Third Year

(IN SHORT) Shannon Airport has retained its status as Ireland’s number one airport brand for the third consecutive year in…

9 months

Helsinki Airport breaks into Travel + Leisure’s top ten global airports as Europe’s sole representative

(IN SHORT) Helsinki Airport has been voted one of the world’s top ten airports in Travel + Leisure’s July 2025…

10 months

Stagecoach Unveils “We’ve Got You” Campaign to Forge Deeper Emotional Connections Through Real Customer Stories

(IN SHORT) Stagecoach has launched “we’ve got you,” an emotionally driven brand promise marking a major pivot in its marketing.…

10 months

Eurowings Unveils Signature Fragrance, Soundscapes, and Farewell Sweets for a Memorable Flight

(IN SHORT) Eurowings is rolling out a range of sensory enhancements on its flights, including a custom cabin scent called…

10 months

ANA Captures FlightGlobal’s 2025 Executive Leadership Award for Asia‑Pacific Excellence

(IN SHORT) All Nippon Airways has secured the 2025 FlightGlobal Executive Leadership: Asia‑Pacific Award—the first time the airline has claimed…

10 months

Bombardier Opens Montreal Innovation and Design Centre to Accelerate Next-Generation Cabin Developments

(IN SHORT) Bombardier’s new Innovation and Design Centre in Montreal marks a significant step in the company’s strategy to deliver…

10 months

All Nippon Airways Selects NAOKI TAKIZAWA DESIGN, SETCHU and adidas to Redefine Uniforms for Flight, Hospitality and Support Staff

(IN SHORT) All Nippon Airways has selected Naoki Takizawa (NAOKI TAKIZAWA DESIGN), Satoshi Kuwata (SETCHU), and adidas Japan to redesign…

10 months

ANA Expands NDC Partnership with Trip.com to Offer Full Fare Access Beyond Japan

(IN SHORT) All Nippon Airways has broadened its NDC-powered ticket distribution with Trip.com from Japan to eleven additional markets—Australia, Hong…

11 months

Quarter Century of SkyTeam Alliance Growth Highlights Customer Innovations and Environmental Leadership

(IN SHORT) SkyTeam marked its 25th anniversary on 22 June 2025, celebrating the evolution from four founding airlines to a…

11 months

Emirates Group’s ForsaTEK 2025 Expands Innovation Pipeline with AI, Robotics and IoT Breakthroughs

(IN SHORT) ForsaTEK 2025, the Emirates Group’s flagship innovation forum, broadened its reach to foster cross-divisional collaboration and scale high-impact…

11 months

Lufthansa Tops Skytrax Awards as World’s Most Family-Friendly Airline and Best First Class Lounge

(IN SHORT) At the Paris Air Show, Lufthansa was voted the world’s most family-friendly airline and its First Class Terminal…

11 months

Booking Holdings Secures Long-Term Renewal with Etraveli to Enhance Flight-Booking Platform

(IN SHORT) Booking Holdings has agreed to an eight-year extension of its partnership with Etraveli Group, originally established in 2019.…

11 months

Cathay Pacific Unveils “Chinese Classics” Inflight Dining Experience Inspired by the Eight Great Cuisines of China

(IN SHORT) Cathay Pacific has launched a new "Chinese Classics" menu in its Business class, drawing inspiration from the Eight…

11 months

Cathay Pacific Introduces Secure Baggage Tracking with Apple’s Share Item Location Feature

(IN SHORT) Cathay Pacific has introduced a new feature to enhance its baggage recovery process, allowing customers to securely share…

12 months

flydubai Unveils Upgraded Travel Shop in Deira, Reflecting Commitment to Modern Customer Service

(IN SHORT) flydubai has unveiled its newly renovated Travel Shop in Deira, Dubai, providing customers with an upgraded, modern space…

12 months

IATA Launches 10-Year Global Baggage Roadmap to Revolutionize Baggage Operations and Improve Passenger Experience

(IN SHORT) IATA has unveiled a 10-year Global Baggage Roadmap to modernize baggage operations, aiming to improve operational efficiency and…

12 months

Spirit Airlines Introduces Extra-Legroom Seating and Expands Free Spirit Loyalty Program to Enhance Guest Experience

(IN SHORT) Spirit Airlines is launching several enhancements to its guest experience, including a new extra-legroom seating option and upgrades…

12 months