Accor Unveils The Whimsy Hotel & Spa Saint-Martin – MGallery Collection, First of Its Kind in the Caribbean

Accor Unveils The Whimsy Hotel & Spa Saint-Martin – MGallery Collection, First of Its Kind in the Caribbean

The Whimsy Hotel & Spa Saint-Martin – MGallery Collection is a Dynamic New Development in the Caribbean

(IN SHORT) Accor, in partnership with Terres de Légendes, has announced the development of The Whimsy Hotel & Spa Saint-Martin – MGallery Collection, set to open in 2025. Located in Marigot on the French side of Saint-Martin, this will be the first MGallery hotel in the Caribbean, combining luxury with local cultural heritage. The hotel, a revitalization of the iconic Beach Plaza Hotel, promises 165 rooms including 40 suites, a restaurant, three bars, a spa, fitness center, and a MICE facility. It aims to offer guests an immersive experience in Saint-Martin’s charm and elegance, symbolizing refined luxury and community integration. This project underscores Accor’s commitment to expanding its footprint in the Caribbean’s hospitality market.

(PRESS RELEASE) Paris, France, 2024-Jun-18 — /Travel PR News/ — Accor, a global leader in hospitality, has announced a landmark partnership with Terres de Légendes to introduce The Whimsy Hotel & Spa Saint-Martin – MGallery Collection. This new development marks the debut of MGallery, Accor’s boutique-hotel brand, in the Caribbean, specifically located in the vibrant heart of Saint-Martin.

Nestled along the pristine beaches near Marigot on the French side of the island, The Whimsy Hotel & Spa Saint-Martin promises to be a beacon of luxury and cultural celebration. Formerly known as the Beach Plaza Hotel, this iconic venue has been revitalized to reflect the essence of French art de vivre amidst the Caribbean’s natural beauty and local traditions. It embodies a blend of coastal charm and sophisticated luxury, catering to both local residents and international travelers seeking a unique experience.

Scheduled to open in 2025, the hotel will feature 165 rooms, including 40 suites, designed to offer a sanctuary for relaxation and exploration. Its facilities will include a restaurant, three distinct bars – the Lobby Beach Bar, Rooftop Bar, and Pool Juice Bar – a spa with four treatment rooms, a fitness center, and a 250-square-meter MICE (Meetings, Incentives, Conferences, and Exhibitions) facility. Notably, the rooftop bar and beach club are set to become premier dining and entertainment destinations on the island.

The Whimsy Hotel & Spa Saint-Martin joins Accor’s prestigious MGallery Hotel Collection, known for its unique blend of design, heritage, and bespoke hospitality across over 120 properties worldwide. This expansion underscores Accor’s commitment to growing its presence in key Caribbean destinations, with plans to further enhance the region’s hospitality landscape.

Maud Bailly, CEO of Sofitel, MGallery, and Emblems, expressed excitement about the project, highlighting its role in showcasing Saint-Martin’s rich heritage and providing exceptional guest experiences. She emphasized the hotel’s contribution to the local community and its alignment with MGallery’s ethos of creating memorable and meaningful stays.

Edouard Schwob, Senior Vice President Luxury Development, Accor Americas, echoed this sentiment, emphasizing the strategic importance of The Whimsy Hotel & Spa Saint-Martin in Accor’s expansion strategy. He praised the collaboration with Terres de Légendes and outlined the hotel’s significance as a cultural and economic asset for Saint-Martin.

Patrice Seguin, Founder of Terres de Légendes and President of the Tourism Association of Saint-Martin, underscored the partnership’s commitment to excellence in hospitality and economic development. He highlighted The Whimsy’s role in redefining Saint-Martin’s tourism landscape, contributing to its economy, and enriching cultural experiences for visitors.

With the Caribbean identified as a key destination cluster for future global travelers, Xavier Grange, Chief Development Officer for Sofitel, MGallery, and Emblems, affirmed Accor’s dedication to expanding its footprint in the region. He emphasized the Caribbean’s allure with its vibrant culture and natural beauty, perfectly complementing MGallery’s portfolio of distinctive hotels.

The Whimsy Hotel & Spa Saint-Martin – MGallery Collection represents a significant addition to Accor’s global portfolio and a testament to its ongoing commitment to delivering exceptional hospitality experiences worldwide.


Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,600 properties, 10,000 food & beverage venues, wellness facilities or flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is committed to taking positive action in terms of business ethics & integrity, responsible tourism, sustainable development, community outreach, and diversity & inclusion.  Founded in 1967, Accor SA is headquartered in France and publicly listed on Euronext Paris (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit or follow us on X, Facebook, LinkedIn, Instagram and TikTok.


Founded in 1990, Terres de Légendes is a hospitality group operating in the French Caribbean Island of Saint-Martin and engaged in the development of sustainable real estate projects and the development of Saint-Martin tourism.

About MGallery Hotel Collection

The MGallery Hotel Collection brand thoughtfully selects and curates unique properties around the world, forming a storied collection of boutique hotels with true soul where captivating stories are lived and shared. These more than 120 boutique hotels all around the world enjoy a unique history, inspired by the remarkable past of the building or destination that welcomes it allowing the guests to live memorable moments.

The MGallery Collection establishments are hotels in which guests live the most beautiful experiences, marked by exceptional interiors, an art of the mixology that awakens all the senses, and a well-being focused on balance in everyday life. MGallery Collection customers leave with an unconditional desire to discover the other jewels of the brand to live a new unique experience.

The most renowned hotels in this collection include the Hotel Molitor in Paris, the Municipal Liverpool in the UK, the Santa Teresa Hotel in Rio de Janeiro, the Manly Pacific in Sydney in Australia, the Athens Capital in Greece or the Saigon Arts Hotel in Vietnam. MGallery Collection is part of Accor, a world leading hospitality group counting over 5,600 properties throughout more than 110 countries, and a participating brand in ALL – Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.

Media Contacts:

Audrey De Sousa
Senior Director Corporate Communication

August Twenty Eight Studio
Anne-Cecile Blanchot

Source: Accor