Erling Haaland and Vinicius Júnior Front New Marriott Bonvoy and Visa Campaign
(IN SHORT) Marriott International and Visa have launched the For Fans Everywhere campaign to provide exclusive access and unique experiences for FIFA World Cup 2026 fans. Featuring football stars Erling Haaland and Vinícius Júnior, the campaign includes ticket releases, curated experiences, and special offerings through the Marriott Bonvoy Moments platform. Highlights include access to all tournament matches and a grand prize “Sleepover Suite” experience inside the stadium before the final. The initiative reflects growing demand for experience-driven travel and aims to enhance fan engagement by combining travel, hospitality, and sports entertainment.
(PRESS RELEASE) BETHESDA, MD, 2026-Apr-16 — /Travel PR News/ — Marriott International and Visa have launched a global campaign titled For Fans, Everywhere, designed to bring football supporters closer to the FIFA World Cup 2026 through exclusive access and immersive experiences.
The initiative leverages Visa’s role as an official Worldwide Partner of the tournament and Marriott Bonvoy’s travel platform to offer fans unique opportunities tied to the event, which will be hosted across North America for the first time in over 30 years. The campaign is centered on enhancing the fan journey, combining travel, access, and once-in-a-lifetime experiences.
Global football stars Erling Haaland and Vinícius Júnior will headline the campaign, appearing in digital content and promotional material aimed at engaging audiences worldwide. This includes a series of social media activations and a cinematic brand film to coincide with the tournament’s kickoff.
A key component of the campaign is the release of tickets and curated experiences through the Marriott Bonvoy Moments platform, made available to members who are also Visa cardholders. Beginning in mid-April, the platform will feature access to every match of the FIFA World Cup 2026, alongside more than 600 experience offerings. These include fixed-price packages, auctions, and limited “1-Point Drops,” which provide first-come, first-served access to high-demand moments, including the tournament final.
Among the standout experiences is a grand prize offering a one-night stay inside a specially designed luxury suite at the New York New Jersey Stadium on the eve of the final match. This “Sleepover Suite” experience allows selected winners to stay within the stadium itself, overlooking the pitch and immersing them in the atmosphere ahead of one of the world’s most anticipated sporting events.
Peggy Roe, Executive Vice President and Chief Customer Officer at Marriott International, highlighted the role of travel in shaping the fan experience, noting that supporters often bring their culture and identity with them as they follow their teams across borders. She emphasized the company’s commitment to supporting fans throughout their journey, from attending matches to participating in shared traditions.
FIFA Secretary General Mattias Grafström described the tournament as an opportunity to redefine fan engagement, with millions expected to attend matches across Canada, Mexico, and the United States. He noted that partnerships like this one help create memorable and meaningful experiences for supporters.
Kyndra Russell, North America Chief Marketing Officer at Visa, added that the campaign aims to turn travel and event access into lasting memories, reinforcing the connection between fans and the tournament.
The campaign comes at a time when sports tourism is experiencing significant growth, accounting for a substantial share of global travel spending. With increasing interest in soccer and international sporting events, the FIFA World Cup 2026 is expected to become a major cultural and travel milestone.
Through this collaboration, Marriott Bonvoy and Visa aim to redefine how fans experience global sporting events, offering access to exclusive opportunities that go beyond traditional match attendance and deepen engagement with the world of football.
*NO PURCHASE NECESSARY. Visa FIFA World Cup 2026™ Sleepover Suite Sweepstakes for Marriott Bonvoy is open only to legal residents of the 50 U.S. & DC & Puerto Rico, Canada, Austria, France, Germany, Netherlands, Spain, Switzerland, United Kingdom, South Africa, India, Japan, South Korea, Argentina (excluding Mendoza, Neuquén, Salta, Rio Negro, & Tierra del Fuego), & Brazil (the “Eligibility Area”) who are Marriott Bonvoy members at least 18 years of age & the age of majority as of date of entry. Void outside the Eligibility Area & where prohibited. Begins 10:00 a.m. GMT on April 15, 2026 & Ends 11:59 p.m. GMT June 16, 2026. Fans can enter here. See Official Rules for details.
**Data Source: UN Tourism; Skift; The Harris Poll
To learn more about Marriott Bonvoy Moments, visit moments.marriottbonvoy.com.
ABOUT MARRIOTT BONVOY
Marriott Bonvoy®, Marriott International’s award-winning travel platform, connects travelers to the people, places, and passions they love through an extraordinary collection of hotels and experiences worldwide. The platform features over 30 hotel brands and 10,000 destinations, including the largest collection of luxury offerings, distinctive boutique properties, premium home rentals, and more, providing renowned hospitality across the globe. With unrivaled access to the best in entertainment, culinary, sports, outdoor adventure, arts, culture, and more, Marriott Bonvoy offers transformative travel experiences that leave a lasting impression.
Marriott Bonvoy membership is free and unlocks unique benefits including the ability to earn points through travel and everyday activities, like purchases with co-branded credit cards. Members can redeem their points for free stays, experiences, and more. Visit marriottbonvoy.com for more information and download the Marriott Bonvoy app here. Travelers can connect with Marriott Bonvoy on Instagram, TikTok, YouTube, and Facebook.
ABOUT VISA
Visa (NYSE: V) is a world leader in digital payments, facilitating payments transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
ABOUT FIFA
FIFA exists to govern football and to develop the game around the world. Since 2016, the organisation has been fast evolving into a body that can more effectively serve the game for the benefit of the entire world. As a not-for-profit organisation, FIFA – which organises the FIFA World Cup™, FIFA Women’s World Cup™, and FIFA Club World Cup™, among many other international competitions – reinvests its revenues into a wide range of football development programmes, providing funds, infrastructure, and know-how to its member associations. FIFA’s Strategic Objectives for the Global Game: 2023-2027 can be explored here.
MEDIA CONTACT
Jacob Ron
Global Brand PRMarriott International
Jacob.Ron@Marriott.com
SOURCE: Marriott International, Inc.
