WEILL president Geoffrey Weill is the 2014 recipient of the Hospitality Sales & Marketing Association International Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations

McLEAN, VA, 2015-1-14 — /Travel PR News/ — Geoffrey Weill, president of WEILL, is the 2014 recipient of the Hospitality Sales & Marketing Association International (HSMAI) Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations.

Weill will be honored on Feb. 23 at the HSMAI Adrian Awards Dinner Reception and Gala at the New York Marriott Marquis.

The Winthrop W. Grice Award recognizes individuals who have spent a major portion of their careers in the hospitality and travel profession and have contributed to the betterment of the industry in a significant and lasting way, over an extended period of time.

“Throughout his career, Geoffrey has been hugely successful,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “He is knowledgeable and supportive of his fellow practitioners, offering advice and counsel and sharing opportunities with others. Geoffrey epitomizes everything that is good about public relations and continues to promote the joys of travel for visitors from first timers to sophisticated and discerning people.”

Weill opened his agency in 1995 and has worked in the tourism public relations industry since 1976, starting with the Israel Government Tourist Office, a client he continues to represent.

The agency specializes in tourism and travel-related promotion and public relations for clients throughout the world. For his work, Weill has won some 60 HSMAI awards, including a Platinum award, and he was twice awarded the Society of American Travel Writers President’s Plate for co-chairing its annual conventions in Israel.

Weill is widely known and admired for his successful work to promote tourism to Israel, even during the nation’s most difficult times. The company has also successfully helped launch a variety of clients in the U.S. including CCAfrica, Inkaterra Peru, the Algodon Mansion and Aqua Expeditions in Peru and Indochina. He has been recognized for his work on behalf of a variety of luxury hotels including Aman Resorts, bringing it from a little known boutique brand to being recognized as one of the top luxury hotel groups in the world.

Throughout his career, Weill has maintained a highly educated and trained team. He also identifies and hires interns from disadvantaged or challenged backgrounds, mentoring them and helping them succeed. His approach has led to an experienced staff with little turnover, which has produced an impressive international client list.

For more information on the HSMAI Adrian Awards visit www.adrianawards.com.

About HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.

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