VisitScotland: David Beckham’s appearance in new television commercial filmed on the Isle of Skye is great news for tourism in the Highlands

LONDON, 2014-10-21 — /Travel PR News/ — VisitScotland says global football icon David Beckham’s appearance in a new television commercial is great news for tourism in the Highlands.

In the new advert for HAIG CLUB Single Grain Scotch Whisky, the former Manchester United, Real Madrid and England star is seen riding a motorbike in Glen Affric near Inverness, before toasting his Highland adventure with friends at Glen Affric Lodge. Parts of the advert were also filmed on the Isle of Skye.

Mike Cantlay, Chairman of VisitScotland, said: “He may be advertising a single malt, but David Beckham plus stunning Highland scenery adds up to a winning blend for Scottish tourism. A recent study has shown that 40 per cent of potential visitors to Britain are ‘very likely’ to come here after seeing it on film or on television, so the sight of one of the most famous stars in the world enjoying a trip to the Highlands could see more people flocking to enjoy a holiday in this beautiful region.”

David Beckham described the Highlands as “ridiculously beautiful” and said Glen Affric and the surrounding areas of Inverness-shire was “one of the most beautiful places I have ever been”.

He added: “I have spent quite a lot of time in Scotland but never been to this part of it, so I was excited about this.”

To see the advert, click here: YouTube.com/HaigClub.

For further information contact: Tom Maxwell, Corporate Press Officer, tom.maxwell@visitscotland.com

For more information contact:

• VisitBritain Media Team
• t:+ 44 (0) 20 7578 1000
• e: pressandpr@visitbritain.com

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