VisitEngland: 2.7 MILLION BRITS TO TAKE A UK BREAK OVER EASTER WEEKEND

2013-03-28 — /travelprnews.com/ — 2.7 million Brits (6 per cent of the adult population) plan to make the most of the Easter Bank Holiday weekend by taking at least one overnight holiday trip in the UK, with 2.5 million people (5 per cent) planning to take that trip in England, according to VisitEngland’s latest Trip Tracker survey.  This is likely to generate some £600million in tourism spend for the UK economy, around £543million of which will be spent in England.

A further 4.9 million Brits (10 per cent) are currently undecided about whether to take an overnight trip over the Bank Holiday weekend. Of this group, 2 million people (40 per cent) are waiting to see what the weather is like before making a decision.

The national tourist board also revealed that 5.9 million Brits (12 per cent) have already made plans for day trips in England, with another 14.3 million (29%) saying they might get out and about over the Bank Holiday weekend.

Events are taking place up and down the country to mark the Easter weekend, such as York’s Chocolate Festival and the Trereife Easter Food Fair in Cornwall.  Children of all ages will enjoy the Easter Egg Hunt at the Roald Dahl Museum in Buckinghamshire, and the whole family can sample traditional Easter treats at Beamish – The Living Museum of the North in County Durham.

For more ideas and inspiration on things to see and do in England over the Easter holidays, whatever the weather, go towww.visitengland.com.

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Notes to Editors:
• Just 2 per cent (1 million) of Brits plan to travel abroad over the Easter weekend.
• VisitEngland commissions online omnibus surveys periodically in order to collect data on the number of GB consumers who plan to take an overnight trip at key times throughout the year.
• In this Easter 2013 edition, the survey was carried out on an online omnibus by TNS, with a representative sample of 1,217 adults aged 16 and over in Great Britain.
• The fieldwork for the survey took place between the 21st and 24th March 2013.
• For the full report, visit: http://www.visitengland.org/Images/Trip%20Tracker%20Easter%202013_tcm30-37005.pdf
• Total trip value is calculated using the average ‘spend per holiday trip’ figures from 2011 for the UK (£222) and England (£217) – see here for more info: http://www.visitengland.org/Images/Headline%20summary%20GBTS%202011_tcm30-32636.pdf

About VisitEngland
• VisitEngland is the country’s national tourist board. We work in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and our visitors

• Our work is underpinned by robust research and customer insights. You can access the latest in-depth market intelligence and statistics on www.visitengland.org/insight-statistics

About England
• England is a unique destination and a real powerhouse in global tourism. It represents 84 per cent of the total UK visitor economy, is worth £97 billion, and supports in excess of 2 million jobs
• More information can be found on www.visitengland.com and www.visitengland.org

For more information contact:
Sarah Long, Head of Corporate Communications Tel: 020 7578 1452, Email sarah.long@visitengland.orgwww.visitengland.org
Emma White, Corporate Communications Executive Tel 020 7578 1471, Email: emmalucy.white@visitengland.org www.visitengland.org

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