Westin Hits another Ace, Offering Fans an Inside Look at New York City’s Largest Tennis Event with New Show and Evening Match Viewing Events
STAMFORD, Conn., 2015-9-2 — /Travel PR News/ — Inspired by the electric atmosphere in New York City during one of tennis’ premier events, Westin Hotels & Resorts, the official hotel sponsor of the US Open since 2010, announced today two new ways for both guests and tennis enthusiasts to experience the tournament.
GO BEHIND-THE-COURTS
As excitement builds for the finals of the season-ending Grand Slam® tournament, Westin Hotels will take fans on a journey behind-the-scenes of the US Open with their inaugural Beyond the Baseline live show. Hosted by well-known sideline reporter Julie Alexandria and Olympic silver medalist, Tim Morehouse, each show will feature unique segments with tennis’ elite players, celebrity patrons and dedicated fans, giving viewers an inside look at what goes on at the major competition.
Planned segments include:
- On The Road Presented By Westin: A look at how players manage their non-stop travel schedules without sacrificing their fitness and mental wellbeing.
- The Heat Index: A daily pulse check on what’s hot socially at the US Open, allowing audience members to participate in daily trivia polls, hot topics and more by following along with #beyondbaseline.
- Best Of The Blue Carpet: Everything viewers need to know about the celebrity world at the US Open, including interviews from the Blue Carpet, live shots from the stands and on-set cameos.
- All-Access Pass: The ultimate behind-the-scenes tour of the US Open’s inner-workings, taking the audience through the grounds, from the luxury suites and the player’s lounge, to the kitchens, all 17 courts, and more.
Spectators who make it out to the USTA Billie Jean King National Tennis Center during the two week tournament can stop by the Baseline Stage located outside the East Side of Arthur Ashe Stadium next to the US Open Clubeach morning and evening to view a live taping. Beyond the Baseline will air every day during the tournament at7pm EST on usopen.org/beyondthebaseline.
TWO WEEKS OF TENNIS LOVE
As the action heats up on the court, tennis fans can cool down at The Westin New York at Times Square without missing a minute of the primetime excitement. To get guests in the game day spirit, Westin will present Match Point Hour an evening match viewing series featuring experiential activities so that fans can feel like they’re a part of the tournament action without leaving Manhattan.
Starting Monday, August 31 through Thursday, September 10, from 6:30-9:00pm every night in Bar 10, guests and locals alike will be able to catch a live viewing of Beyond the Baseline and the evening matches. Spectators can test out their swing skills with a complimentary Wii™ tennis station, sip on fan-favorite Grey Goose® Honey Deuce, the signature cocktail of the US Open since 2007, as well as fuel up between plays with a tennis-inspired SuperFoodsRX® bar menu. On Thursday, September 3 through Saturday, September 5, Westin will also offer a special Tennis Gear Tune Up Station available for anyone interested in stepping up their game. Patrons can have their tennis gear evaluated, racquets restrung and receive a professional swing analysis from a tennis pro.
“All of the activities that Westin is offering during the US Open are designed to enhance the viewing experience and transport at-home spectators from their seats to the stadium,” said Bob Jacobs, Vice President of Brand Management, North America, Westin and Sheraton. “Beyond the Baseline and Match Point Hour bring our guests closer to one of the sports’ most exciting tournaments, providing an opportunity for fans to discover new and playful facts about their favorite players, view matches in a beautiful, upscale environment and find inspiration to get moving on the courts themselves.”
The Westin brand’s tennis offerings extend beyond the US Open to Westin Resort properties, where guests can move well on beautifully manicured courts during daytime and early evening hours. Players of all levels can enjoy match play, casual games, or lessons with the seasoned Westin pros.
For more information on Westin Hotels & Resorts, please visit westin.com, Facebook or follow Westin on Twitter and Instagram.
About Westin Hotels & Resorts
Westin Hotels & Resorts, a leader in wellness and hospitality for more than a decade, lives its philosophy “For a Better You™” through the Westin Well-being Movement’s six pillars: Feel Well, Work Well, Move Well, Eat Well, Sleep Well and Play Well. At more than 200 hotels and resorts in nearly 40 countries and territories, guests can experience offerings that include the iconic Heavenly® Bed, RunWESTIN™ and Westin Gear Lending with New Balance®, delicious and nutritious SuperFoodsRx™, the innovative workspace Tangent, Westin Weekendsignature experiences, and Heavenly Bath and Heavenly Spa. Westin is proud to offer Starwood Preferred Guest®, the industry’s leading loyalty program. To learn more, visit www.starwoodhotels.com/westin. Stay connected to Westin: @westin on Twitter and Instagram and facebook.com/Westin.
About USTA
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level — from local communities to the highest level of the professional game. A not-for-profit organization with more than 715,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest-attended annual sporting event in the world, and launched the Emirates Airline US Open Series, linking seven summer tournaments to the US Open. In addition, it owns approximately 90 Pro Circuit events throughout the U.S. and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA’s philanthropic entity, the USTA Foundation, provides grants and scholarships and helps under-resourced youth and individuals with disabilities, and supports wounded, ill and injured service members, veterans and their families. For more information on the USTA, log on to usta.com, “like” the official Facebook page, facebook.com/usta, or follow @usta on Twitter.
Source: Starwood Hotels & Resorts Worldwide, Inc.
Media:
Westin Hotels & Resorts
Tanya Elm, 646-768-2782
Tanya.Elm@starwoodhotels.com
or
Mfa Ltd
Cynthia Patnode, 212-528-1691
Cpatnode@mfaltd.com