Paris, 2013-07-04 — /travelprnews.com/ — Accor, the world’s leading international hotel operator, unveils its ambitions for the Mercure brand. Mercure is the midscale hotel leader with more than 700 hotels worldwide, and its new positioning focuses on 4 lines of action: An entirely modernized offer that meets new guest expectations Accelerated expansion, mostly through franchises, with… Read the full press release
Tag Archives: Yann Caillère
Accor Unveils Pullman’s New Positioning to Match New Business Traveler Behavior
ACCOR UNVEILS GLOBAL REPOSITIONING STRATEGY FOR PULLMAN HOTELS & RESORTS 2013-05-28 — /travelprnews.com/ — Today, Accor, the world’s leading hotel operator and market leader in Europe, unveils Pullman’s new positioning to match new business traveler behavior. Accelerated expansion of its network; active commitment to design and contemporary art; enhanced visual identity are all part of a… Read the full press release