Leading international hotel operator Accor unveils its ambitions for the Mercure brand

Paris, 2013-07-04 — /travelprnews.com/ — Accor, the world’s leading international hotel operator, unveils its ambitions for the Mercure brand. Mercure is the midscale hotel leader with more than 700 hotels worldwide, and its new positioning focuses on 4 lines of action: An entirely modernized offer that meets new guest expectations Accelerated expansion, mostly through franchises, with… Read the full press release