Hyatt announces the opening of five UrCove properties in the major gateway cities of Shanghai, Chengdu and Nanjing

The new openings reinforce Hyatt’s commitment to reach China’s underserved upper-midscale segment and strategically grow the Hyatt brand in China CHICAGO, IL, 2021-Jan-04 — /Travel PR News/ — Hyatt today (December 29, 2020) announced that UrCove, the new hospitality brand developed under a joint venture between Hyatt and BTG Homeinns Hotel Group affiliates, opened its… Read the full press release

Hyatt and BTG Homeinns unveil new hospitality brand, UrCove

Developed as an entirely homegrown brand, UrCove branded hotels will cater to China’s growing but underserved upper-midscale segment SHANGHAI, CHINA, 2019-Jun-20 — /Travel PR News/ — Following the pioneering joint venture announcement in February, Hyatt and BTG Homeinns Hotels Group continue to make great strides with the unveiling of a new hospitality brand on Wednesday,… Read the full press release