Millions of visitors pack Munich’s Theresienwiese festival grounds each year during Oktoberfest, bringing both economic boom and logistical challenges. Key takeaways: Biggest upside is economic, not volume growth. Oktoberfest injects €1B+ into Munich’s economy, supports ~12–13k seasonal jobs, and boosts brand equity across Bavaria. 2025 demand is record-high but manageable. Expect ~90%+ hotel occupancy and… Read the full news article
Tag Archives: tourism policy
PATA Launches Landmark Report on Tourism Workforce Challenges and Opportunities Across Asia Pacific
(IN SHORT) PATA has released a major new report at PAS 2025 in İstanbul, titled The Evolving Tourism Workforce: Human Capital Development in APAC, produced in collaboration with Pear Anderson. Drawing from a year of in-depth research, the report explores the region’s pressing workforce challenges—such as talent attraction, skills gaps, and disconnects between education and… Read the full news article
PATA Annual Summit 2025 Concludes in İstanbul with Renewed Purpose and Global Collaboration
(IN SHORT) The PATA Annual Summit 2025 in İstanbul united over 260 tourism leaders from 35 destinations under the theme “Timeless Wisdom for a Sustainable Future.” The event saw the ratification of PATA’s new Vision and Mission, strategic governance updates, and the advancement of the PATA 2030 Strategy. With panels on climate change, innovation, aviation,… Read the full news article
New UN Tourism-WTA Report Urges Inclusive Tourism Policies to Accelerate Shared Prosperity and SDG Progress
(IN SHORT) UN Tourism and the World Tourism Alliance have released a joint report stressing the importance of inclusive tourism planning and governance in accelerating progress toward the Sustainable Development Goals, particularly SDG 10 on reducing inequalities. The report outlines how tourism can drive shared prosperity if policies prioritize social equity, community development, and reinvestment… Read the full news article



