Tag Archives: Tourism Australia

Tourism Australia acknowledges the efforts of the country’s Indigenous Tourism Champions for providing cultural experiences for visitors

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Sydney, Australia, 2014-7-10 — /Travel PR News/ — As Australia celebrates Aboriginal and Torres Strait Islander cultures during NAIDOC week, Tourism Australia acknowledged the efforts of the country’s Indigenous Tourism Champions in providing enriching cultural experiences for international visitors. The Indigenous Tourism Champions Program, which is a joint initiative of Tourism Australia and Indigenous Business Australia in… Read the full press release

Tourism Australia launches ‘There’s nothing like Australia’ campaign focusing on food and wine experiences

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Sydney, Australia, 2014-5-9 — /Travel PR News/ — Tourism Australia has unveiled the latest evolution of its global campaign – ‘There’s nothing like Australia’ – with exceptional food and wine experiences from around the country playing a starring role in an effort to convert the global appetite for Australia as a travel destination into more visits. Launched… Read the full press release

Innovative Online Education Programme Open to the Global Tourism Industry

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Brisbane, Australia, 2014-03-27 — /Travel PR News/ — The Tourism e kit is the highly successful self-help, online education programme that enables tourism businesses and operators to make the most of digital marketing opportunities.  Australian tourism businesses have had exclusive access to the Tourism e kit since its launch in 2008 and now, for the first time,… Read the full press release

Tourism Australia named Virgin Australia as platinum airline partner of this year’s Australian Tourism Exchange (ATE14)

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Sydney, Australia, 2014-2-11 — /travelprnews.com/ — Tourism Australia has today announced Virgin Australia as the platinum airline partner of this year’s Australian Tourism Exchange (ATE14). It is the first time Virgin Australia has sponsored Australia’s largest annual travel and tourism business-to-business event, which will see the airline provide return flights for international buyer delegates from North America… Read the full press release

Tourism Australia announced Etihad Airways as its gold airline partner for the Australian Tourism Exchange (ATE14)

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Abu Dhabi, UAE, 2014-2-10 — /travelprnews.com/ — Tourism Australia today announced Etihad Airways, the national airline of the United Arab Emirates, as its gold airline partner for the Australian Tourism Exchange (ATE14), Australia’s largest annual travel and tourism business-to-business event taking place for the first time this year in Cairns. ATE14 will see around 600 ‘buyer’ delegates… Read the full press release

Tourism Australia to double its employment of Indigenous staff by end of next year as part of its new Reconciliation Action Plan

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Key quotes “As the national tourism agency, Tourism Australia is committed to playing a leading role in the ongoing reconciliation process between Indigenous and non-Indigenous Australians” Frances-Anne Keeler, Tourism Australia “An important part of our country’s story-telling is sharing one of the world’s most ancient living cultures, and we will continue to engage with Indigenous… Read the full press release

John O’Sullivan appointed new managing director at Tourism Australia

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Sydney, Australia, 2014-1-30 — /travelprnews.com/ — John O’Sullivan appointed new managing director at Tourism Australia Key quotes “We’re delighted to have found someone of the calibre and vision of John, who comes to Tourism Australia with a strong reputation for leading and developing high performing organisationsGeoff Dixon, Tourism AustraliaAustralian tourism is growing, is well respected and more… Read the full press release

Australia’s business events industry to showcase the very best the country has to offer at EIBTM in Barcelona 19 – 21 November 2013

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Key quotes “We are delighted to see confidence returning to key markets, including Europe, and we anticipate this will have a positive impact on business confidence and ultimately the business events industryPenny Lion, Tourism Australia” ‘Exceptional experiences and world-class destinations are two of the main reasons Australia consistently ranks as a preferred business events destinationPenny… Read the full press release

China’s top travel agents selling Australian holidays to converge on the Gold Coast next year for the inaugural Corroboree Greater China

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Key quotes “This is the first time Tourism Australia has ever held a Corroboree China event in Australia. These Aussie Specialists are at the frontline, selling travel experiences directly to our consumers, and it’s a fantastic opportunity for the Gold Coast to give them a taste of our world’s best tourism experiences in the Sunshine… Read the full press release

Tourism Australia to expand its award-winning program Aussie Specialist Program (ASP) to include Australia-based inbound tour operators (ITOs)

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The way we distribute and sell Australian tourism product is something we’ve been looking at closely in recent months, to see whether there are areas we can improve. Given its popularity and success with agents and wholesalers overseas, we know the Aussie Specialist Program works and see a real opportunity to extend the resource to… Read the full press release

Tourism Australia boasts 5 million Facebook page fans worldwide

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5 million fans Reaching 1.5 million unique users daily Most popular destination page in the world Sydney, Australia, 2013-11-7 — /travelprnews.com/ — Tourism Australia’s ambition to create the ‘world’s biggest social media team’ has taken another big step forward with its Facebook page,www.facebook.com/seeaustralia, hitting five million fans worldwide over the weekend – confirming its status as the… Read the full press release

Tourism Australia seeks expressions of interest (EOI) from organisations to manage its 2014 Australian Tourism Exchange (ATE) travel trade show

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ATE will be hosted in Cairns for the first time in 2014 The annual event brings together 600 overseas travel buyers from over 40 countries to meet with around 1,700 Australian delegates Sydney, Australia, 2013-11-4 — /travelprnews.com/ — Tourism Australia has confirmed that it is seeking expressions of interest (EOI) from organisations to manage its premier travel… Read the full press release

Tourism Australia to inspire more travellers to take a holiday Down Under with its revamped There’s Nothing Like Australia mobile travel app

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Sydney, Australia, 2013-10-23— /travelprnews.com/ — Revamped travel app to inspire more visits Down Under Key quotes “We broke new ground when we launched this app back in June 2012, but it was always our intention that this would be something that we would evolve, in terms of content, functionality and usability. Apart from being visually stunning, the… Read the full press release

Tourism Australia’s Instagram profile @Australia now with over 200,000 followers worldwide

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2013-09-04 — /travelprnews.com/ — Tourism Australia has confirmed its Instagram profile, @Australia, is the most followed holiday destination globally with more than 200,000 followers worldwide. New data released today highlights the most popular features of Tourism Australia’s Instagram profile, which is powered by its followers who hashtag their own images with #seeaustralia. The best of these… Read the full press release

Tourism Australia gears up for more Indian travellers as new market insight names India one of the world’s fastest growing outbound travel markets

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2013-08-26 — /travelprnews.com/ — New consumer research carried out in six of India’s fastest growing cities is being used by Tourism Australia to further shape its 10-year marketing plan for the country, aimed at tapping into the future tourism potential of a market estimated to be worth up to A$2.3 billion for Australia by the end… Read the full press release

Tourism Australia rolls out new Chinese consumer website Australia.cn

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2013-08-12— /travelprnews.com/ — Tourism Australia today launched a new Chinese consumer website Australia.cn, the first consumer website the National Tourism Agency has developed exclusively for an overseas market. The website has been designed to cater for the way Chinese consumers view the internet, with content specifically tailored to highlight Chinese consumers’ most preferred Australian travel experiences,… Read the full press release

Tourism Australia announced over 330,000 applied for its global competition ‘Best Jobs in the World’ as the successful candidates arrive in Australia

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2013-08-12— /travelprnews.com/ — After a hard fought global contest involving more than 330,000 hopefuls from 196 countries, the first of the successful candidates in Tourism Australia’s ‘Best Jobs in the World’ begin arriving in Australia this week to take up their dream roles. First to arrive is French online marketer, Elisa Detrez, who begins her job… Read the full press release

Tourism Australia welcomes Air India’s return to the Australian market after 16 years

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2013-07-02 — /travelprnews.com/ — Tourism Australia Managing Director Andrew McEvoy welcomed the decision by Air India to launch direct non stop flights to Sydney and Melbourne – marking a return to the Australian market after 16 years. “Key to unlocking India’s long term tourism potential is improved air access and capacity. Securing direct flights to Australia… Read the full press release

Tourism Australia and Air New Zealand partner over co-operative marketing initiatives

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2013-07-01 — /travelprnews.com/ — Tourism Australia and New Zealand’s national carrier Air New Zealand have signed a Memorandum of Understanding (MoU) which will see more than A$6 million invested in joint marketing activity over a three year period to promote tourism to Australia in key overseas markets. Under the agreement the two parties will each contribute… Read the full press release

Australia’s ‘Best Jobs in the World’ finalists have finally arrived Down Under

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2013-06-12 — /travelprnews.com/ — After a tough contest involving more than 600,000 applications worldwide, the 18 finalists in the running for Tourism Australia’s ‘Best Jobs in the World’ have finally arrived in Australia to complete their applications for the six dream jobs. The contestants will enjoy some of Sydney’s most popular sights and attractions before embarking… Read the full press release

Tourism Australia has enlisted Asian celebrities to promote Australia in Greater China

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2013-05-21 — /travelprnews.com/ — Tourism Australia has enlisted the support of popular Hong Kong actor and ‘cantopop’ singer Ekin Cheng to showcase Cairns and Sydney’s best tourism experiences in a new television travel series aimed at encouraging more visitors from Greater China. The star will be joined by fellow Asian celebrities Andy Chan Siu Chun, Jacqueline… Read the full press release

Tourism Australia makes job offer to one of the unsuccessful applicants in its ‘Best Jobs in the World’ competition

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2013-05-16 — /travelprnews.com/ — Tourism Australia has confirmed that it has made a job offer to one of the unsuccessful applicants in its ‘Best Jobs in the World’ competition. Ellenor Argyropoulos has been offered a job in Tourism Australia’s social media team, where she will use her photography skills to create destination content for its Facebook,… Read the full press release

Australian tourism ‘raising the bar’ – three years of growth

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2013-04-26— /travelprnews.com/ —Tourism Australia will spend nearly A$150m with close to 200 partners talking directly to its international target audience – more partners and more international marketing dollars than ever before. Tourism Australia Managing Director Andrew McEvoy told delegates at this year’s Australian Tourism Exchange (ATE) that the money would be used to ‘raise the… Read the full press release

150 people have made it through to the next stage of Tourism Australia’s ‘Best Jobs in the World’ competition

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2013-04-24 — /travelprnews.com/ — 150 people from 35 countries have made it through to the next stage of Tourism Australia’s ‘Best Jobs in the World’ competition, with successful candidates submitting video entries from as far afield as Afghanistan, China, Kazakhstan, Korea, Latvia and Mexico. Entries have proved extremely diverse and creative, including one Taste Master applicant… Read the full press release

Adam Scott’s 2013 ‘Masters’ win puts Australian golf tourism in spotlight

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2013-04-18 — /travelprnews.com/ — Tourism Australia believes the dramatic US Masters victory by ‘Tourism Australia’ tourism ambassador Adam Scott will act as a fillip to the promotion of Australian golf tourism on the international stage. Tourism Australia Managing Director Andrew McEvoy said that Scott’s Masters win was not only an incredible personal achievement, but had the potential to help position… Read the full press release