Tourism Seasonality Summit and PATA Join Forces to Address Seasonal Tourism Challenges in Asia Pacific

(IN SHORT) The Pacific Asia Travel Association (PATA) has signed a Memorandum of Understanding (MOU) with the Tourism Seasonality Summit (TSS) to address tourism seasonality challenges in the Asia Pacific region. This partnership aims to develop strategies to manage and alleviate the impact of peak season tourism, which can lead to over-tourism. The agreement was signed during the PATA Knowledge Forum, with both organizations expressing commitment to enhancing sustainable tourism experiences. The collaboration also includes mutual benefits like increased brand recognition and speaking opportunities at future events.

(PRESS RELEASE) Bangkok, Thailand, 2024-Sep-4 — /Travel PR News/ — The Tourism Seasonality Summit (TSS) has formed a strategic alliance with the Pacific Asia Travel Association (PATA) to address the pressing issue of tourism seasonality across the Asia Pacific region. This collaboration, marked by the signing of a Memorandum of Understanding (MOU) during the PATA Knowledge Forum, aims to develop effective strategies to manage the fluctuations in tourist arrivals that many destinations face throughout the year.

Ged Brown, CEO of the World Tourism Seasonality Summit, and Noor Ahmad Hamid, CEO of PATA, officially signed the agreement, symbolizing a shared commitment to tackling the challenges posed by peak tourism seasons. The partnership aligns with the goals of both organizations to promote sustainable tourism practices that benefit both travelers and host communities.

“Tourism seasonality remains one of the most significant challenges for destinations, airports, and airlines, particularly in the fast-growing Asia Pacific region,” said Ged Brown. “This partnership with PATA, a leading force in the travel industry, will allow us to collaborate on innovative solutions and bring greater awareness to the importance of managing seasonality effectively.”

The partnership between TSS and PATA is expected to bring numerous benefits, including enhanced visibility for both organizations and the opportunity to collaborate on future events. The alliance will also provide a platform for sharing insights and best practices on managing tourism seasonality, with a focus on sustainable growth and long-term resilience.

Noor Ahmad Hamid, CEO of PATA, expressed his enthusiasm for the collaboration, stating, “By joining forces with the Tourism Seasonality Summit, we are taking a proactive step toward addressing a critical issue in our industry. Together, we can develop strategies that not only mitigate the impact of seasonality but also enhance the overall travel experience for visitors while supporting the communities that host them.”

The first joint initiative under this partnership will take place at the inaugural Tourism Seasonality Summit event at Routes World in Bahrain on October 8, 2024, where PATA members and industry leaders will convene to discuss and explore solutions for the challenges of seasonality in tourism.

This partnership signals a new chapter in the effort to ensure that tourism remains a sustainable and beneficial industry for all stakeholders involved.

About the Pacific Asia Travel Association

Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region.

Media Contact:

Tel: +66 (0)2 658-2000
Fax: +66 (0)2 658-2010
Email: communications@PATA.org

Source: PATA

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