The Pacific Asia Travel Association announced the winners of the MGTO-sponsored 2014 PATA Grand and Gold Awards

BANGKOK, 2014-7-17 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) is pleased to announce the winners of the 2014 PATA Grand and Gold Awards. Proudly supported and sponsored by the Macau Government Tourist Office (MGTO) for the last 19 years, this year’s awards recognise the achievements of 20 separate organisations and individuals.

PATA will present 28 Grand and Gold Awards to such organisations as Capilano University, Canada; Garuda Indonesia; Khiri Travel; Korea Tourism Organization; and Travel +Leisuremagazine. The awards luncheon and presentation will take place at Diamond Island City Hall, on Friday, September 19, 2014 during the PATA Travel Mart, September 17-19 and PATA Executive Board and Board Meeting, September 19-21.

Ms Maria Helena de Senna Fernandes, Director of MGTO, said, “Hats off to all PATA Gold Award 2014 winners! Your outstanding achievements are a breath of fresh air to the rest of the region, broadening our horizons and inspiring us to aim high, not merely on our respective destinations, but collectively as a region. The Macau Government Tourist Office is honoured to support this far-reaching PATA programme through our sponsorship for the last 19 years.”

Mr. Martin J. Craigs, PATA CEO, added, “On behalf of PATA, I would like to extend our warmest congratulations to all 2014 Grand and Gold Award winners. We are pleased to recognise their achievements at the PATA Gold Awards Luncheon and Presentation and look forward to celebrating their accomplishments at the PATA Travel Mart in Phnom Penh.”

The PATA Grand Awards are presented to outstanding entries in four principal categories: Marketing; Education and Training; Environment; and Heritage and Culture.

Capilano University will receive the 2014 PATA Grand Award for Education and Training for its “Vietnam Ethnic Hill Tribe Community Tourism Partnership” project. Through the project, Capilano University faculty and students travel to Sapa and Hanoi in Vietnam to work in partnership with Hanoi Open University (HOU) in delivering skills-based training in areas of homestay development, business development, product development, tourism planning, and cultural preservation. The project aims to build the tourism capacity of the village and foster tourism networks through connections between the village and private sector tourism organisations.

The Environmental Award will be presented to Jetwing Vil Uyana, Sri Lanka, for its “Man and Nature in Perfect Harmony” project. Jetwing Vil Uyana embodies the ultimate in eco-friendly luxury – a private nature reserve created on abandoned agricultural land, comprising a wetland eco-system with lakes, reed beds, and forest. Thirty luxurious dwellings are integrated into a wetland reserve of three acres despite the property spanning 24 acres. Paddy is grown on five acres of land using traditional harvesting methods with dwellings set within the paddy field – a first in Sri Lanka – and the entire property is now home to many species of flora and fauna, including the elusive loris, for whom a separate area of three acres has been designated as a loris conservation site.

The Heritage and Culture Award will be awarded to Khiri Travel for its “Banteay Chhmar Tented Camp.” Banteay Chhmar is a neglected collection of late 12th Century temple ruins in northwest Cambodia. Khiri Travel allows guests to stay in ‘luxury’ tents, enabling a natural, self-sustainable option for the community. The tents are erected approximately 50 meters from temple ruins to give guests a sense of real affinity, proximity and ‘adventure’. After the tents are dismantled, there are no traces of them having ever been there – apart from a small patch of compressed grass. The programme aims to build awareness and understanding of the significant cultural heritage in the Khmer context, enhance the local villagers’ income and pride, and provide a low impact and mutually beneficial tourist-host community relationship.

The Marketing Award will be presented to Tourism New Zealand for its “100% Middle-earth, 100% Pure New Zealand” campaign. Tourism New Zealand aims to leverage the huge media and consumer attention that The Hobbit Trilogy has and will continue to achieve, and convert that attention into travel to New Zealand – the country where the movies were made. The campaign, developed in partnership with The Hobbit moviemakers Warner Brothers and Weta Workshop, has been the primary marketing campaign for Tourism New Zealand in its key offshore markets. The Hobbit and associated marketing campaigns have been a significant contributor to visitor arrival growth to New Zealand over the last 18 months.

Open to both PATA and non-PATA members, this year’s Awards attracted a total of 181 entries from 66 travel and tourism organisations.


PATA Grand Awards 2014


Education and Training
Vietnam Ethnic Hill Tribe Community Tourism Partnership
Capilano University, Canada


Man and Nature in Perfect Harmony
Jetwing Vil Uyana, Sri Lanka


Heritage and Culture
Banteay Chhmar Tented Camp
Khiri Travel


100% Middle-earth, 100% Pure New Zealand
Tourism New Zealand


PATA Gold Award 2014
Marketing – Primary Government Destination
Hold My Hand in Hong Kong
Hong Kong Tourism Board


Marketing – Secondary Government Destination
Open Up to More – Melbourne
Tourism Victoria, Australia


Marketing – Carrier
Immigration on Board
Garuda Indonesia, Indonesia


Marketing – Hospitality
Rosewood A Sense of Place
Rosewood Hotels & Resorts, Hong Kong SAR


Marketing – Industry
Making Holidays a Priority for Indians
Kuoni Travel (India), India


Environment – Ecotourism Project
Elpitiya Plantations Excursions
Aitken Spence Travels, Sri Lanka


Environment – Corporate Environmental Programme
Planet 21
Accor Asia-Pacific


Environment – Environmental Education Programme
My Land, My Water, My Home
Palau Visitors Authority


Corporate Social Responsibility
Kumarakom Responsible Tourism
Kerala Tourism, India


Garuda Indonesia Experience
Garuda Indonesia, Indonesia


Wonder Full Water and Light Show at Marina Bay Sands
Laservision Mega Media Ltd, Singapore


Education and Training
Building futures
Accor Asia-Pacific


Marketing Media – Consumer Travel Brochure
Shop Guam Festival Travel and Shopping
Guam Visitor Bureau, Guam


Marketing Media – Travel Advertisement Broadcast Media
Kuoni Travel (India), Making Holidays a Priority for Indians


Marketing Media – Travel Advertising Print Media
Living Canvas
Rosewood Hotels & Resorts, Hong Kong SAR


Marketing Media – Travel Poster
Korean Royal Court Cuisine and Bibimbap
Korea Tourism Organization, Korea SAR


Marketing Media – Promotional Travel Video
Malaysia Truly Asia – The Essence of Asia
Tourism Malaysia, M&C SAATCHI (M) SDN BHD


Marketing Media – Public Relations Campaign
Hong Kong Tourism Board
2013 Visa go Hong Kong Super Shopper


Marketing Media – Social Media
Thailand Only
Tourism Authority of Thailand


Marketing Media – Web Site
New Website Creation
Rosewood Hotels and Resorts, Hong Kong SAR


Marketing Media – E-Newsletter
Kerala Tourism, India


Travel Journalism – Destination Article
Hong Kong Now
Written by Peter Jon Lindberg and photographed by Adam Friedberg
Travel & Leisure Magazine, October 2013, USA


Travel Journalism – Industry Business Article
Team On Board
Interviewed By Raini Hamdi, Karen Yue, Xinyi Liang-Pholsena, S Puvaneswary and Rosa Ocampo
TTGMice, May 2013, Singapore


Travel Journalism – Travel Photograph
Footprints on the Beach
Tourism Authority of Thailand


Travel Journalism – Travel Guidebook
Colours of the Sky
Tourism Authority of Thailand




About PATA
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 90 government, state and city tourism bodies, nearly 30 international airlines, airports and cruise lines, 57 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 41 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACICLIAIATAICAOWEFUNWTO and the WTTC. ThePATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney, Dubai, London and New York. Visit


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