Royal Caribbean Launches ‘Upper Deck’ Loyalty Programme, Offering Travel Agents Up to £500 Per Booking

(IN SHORT) Royal Caribbean International is launching a new loyalty programme called “Upper Deck” on 3 September 2024, specifically for travel agents in the U.K. and Ireland. This revamped programme allows agents to earn increased rewards based on the value of their bookings, with potential earnings of up to £500 per booking. Additionally, agents who reach over £100,000 in sales within a year can join the exclusive “Upper Deck 100” club, which offers special benefits like invitations to preview new ships. To celebrate the launch, Royal Caribbean is offering the top 12 agents with the highest bookings a 5-night cruise from Miami aboard Independence of the Seas.

(PRESS RELEASE) London, UK, 2024-Aug-22 — /Travel PR News/ — Royal Caribbean International is launching a groundbreaking loyalty programme called “Upper Deck” on 3 September, exclusively for travel agents in the U.K. and Ireland. Designed to enhance the value and ease of earning rewards, Upper Deck is set to revolutionise the way agents are incentivised for booking Royal Caribbean cruises.

This new programme offers significantly increased payouts, rewarding agents based on the value of their bookings. For the first time, agents can earn up to £500 per booking, with a sliding scale of rewards that begins at £15 for bookings of £2,000 and increases incrementally to £500 for bookings of £50,000 or more. The rewards will be credited to a prepaid digital Mastercard once the booking is confirmed, allowing agents to spend their earnings wherever they choose.

In addition to individual booking rewards, the programme introduces “Upper Deck 100,” an elite club for agents who generate over £100,000 in Royal Caribbean sales within a year. Members of this exclusive club will enjoy special benefits such as invitations to preview new ships and annual ship visits with their families.

To celebrate the launch of Upper Deck, Royal Caribbean is offering a unique incentive: the top 12 agents with the highest-value bookings between 3 September and 1 October will be treated to a 5-night cruise from Miami aboard Independence of the Seas. This special sailing will include a visit to the award-winning private destination, Perfect Day at CocoCay, in The Bahamas.

Aaron Langford, Senior Sales Director for the U.K. and Ireland at Royal Caribbean International, commented, “Upper Deck represents a new era in how we reward our travel partners. We are excited to offer this enhanced earning potential and look forward to welcoming more agents into our community.”

The Upper Deck loyalty programme also provides continued access to Club Royal’s range of learning modules, competitions, brand news, and support tools, including the Royal Genie sales tool. Agents interested in joining can visit the Club Royal website to learn more and sign up.

About Royal Caribbean International

Royal Caribbean International, a subsidiary of Royal Caribbean Group (NYSE: RCL), has been delivering exceptional holiday experiences for over 50 years. Known for its innovative ships and private destinations, the cruise line offers a wide range of experiences for adventurers across more than 300 destinations worldwide.

For media inquiries, follow @RoyalCaribPR on X or visit www.RoyalCaribbeanPressCenter.com. Travellers interested in booking a cruise can contact their travel advisor or visit RoyalCaribbean.com.

Media Contact:

email: corporatecommunications@rccl.com

Source: Royal Caribbean International

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