Philippines’ Cebu Pacific joins world’s largest low-cost carrier alliance – the Value Alliance

Alliance formed by eight market champions brings exceptional value to invaluable travel experiences

Singapore, 2016-May-18 — /Travel PR News/ — The Philippines’ leading airline, Cebu Pacific (PSE: CEB), together with seven other market champions in Asia Pacific, today announced the formation of the world’s largest low-cost carrier (LCC) alliance – the Value Alliance.

CEB (including wholly owned subsidiary Cebgo), Jeju Air, Nok Air, NokScoot, Scoot, Tigerair Singapore, Tigerair Australia and Vanilla Air – will provide greater value, connectivity and choice for travel throughout Southeast Asia, North Asia and Australia, as they bring their extensive networks together.

Customers will be able to view, select and book the best-available airfares on flights from any of the airlines in a single transaction, directly from each partner website, thanks to groundbreaking technology developed by Air Black Box (ABB). This means more destinations, more routing options and greater convenience for customers of each airline.

Unlike typical interline technologies, ABB also allows guests to enjoy the full suite of ancillary choices they have come to appreciate from LCCs, such as seat and meal selection, variable baggage allowances and other inflight features – across all partner airline sectors in a single itinerary. ABB’s Air Connection Engine (ACE) platform has filed for NDC Certification with IATA and is expected to complete full certification soon.

The Value Alliance airlines, who together cover a third of the earth and serve more than 160 destinations with a collective fleet of 176 aircraft across the Asia Pacific region, will strengthen distribution in their non-home markets, expand their saleable networks via the provision of interline itineraries, retain their ancillary revenue opportunities and offer their customers a better, one-stop-shop experience.

Lance Gokongwei, President and CEO of Cebu Pacific remarked, “All of our airline partners are champions in their local markets and well regarded for their value and service regionally and nationally. The Value Alliance is a clear example of how LCCs can accomplish more by working together than we could do individually.”

“We are extremely excited by the opportunities this partnership presents to our guests.  The Value Alliance partners are leaders in their respective territories, having forged loyal followings by providing value, service and commitment to their home markets.  By working together we can offer our guests a wider choice of destinations and flights – at the most competitive airfares – all in one go,” said Scoot CEO Campbell Wilson.

Added Patee Sarasin, CEO of Nok Air, “The opportunity enabled by ABB and the Value Alliance to offer ancillary products through interline channels is a significant benefit over other partnerships, given LCCs typically earn 10-25 percent of their revenues from such items.”

Scoot, Nok Air and NokScoot are already offering each other’s flights and fares powered by the new ABB technology and other alliance members will follow in the coming months.

“The technology enables us to interface with other airlines within the Value Alliance, including those using different passenger service systems (PSS), to provide a solution to a guest’s travel query – even on routes Vanilla Air may not itself serve to connect Japan to the rest of Asia Pacific,” noted Katsuya Goto, President of Vanilla Air.

Asia Pacific’s tourism industry is the largest in the world, offering travellers experiences as diverse as visiting the Great Barrier Reef in Australia, exploring Tokyo’s mix of traditional shrines and modern shopping, or island hopping in the Philippines or Thailand. With more than 500 million visitors expected to arrive in Asia Pacific by 2020, the new Value Alliance will connect travellers to more of the unique destinations they wish to explore that are typically found in secondary cities.

CEB offers flights to an extensive network of over 90 routes on 64 destinations, spanning Asia, Australia, the Middle East, and USA.

The airline’s 57-strong fleet is comprised of 7 Airbus A319, 36 Airbus A320, 6 Airbus A330, and 8 ATR 72-500 aircraft. Between 2016 and 2021, CEB expects delivery of two more brand-new Airbus A320, 30 Airbus A321neo, and 16 ATR 72-600 aircraft.

For bookings and inquiries, guests can visit or call the reservation hotlines (+632)7020-888 or (+6332)230-8888. The latest seat sales can be found on CEB’s official Twitter (@CebuPacificAir) and Facebook pages.

Guests may also download the Cebu Pacific official mobile app on the App Store and Google Play.

About Cebu Air Inc. (PSE: CEB)
Cebu Air Inc. is the largest carrier in the Philippine air transportation industry, offering its low-cost services to more destinations and routes with higher flight frequency within the Philippines than any other airline.

About Value Alliance
Established in May 2016, Value Alliance is the world’s first pan-regional Low Cost Carrier (LCC) alliance comprising eight Asia Pacific market champions – Cebu Pacific (including subsidiary Cebgo), Jeju Air, Nok Air, NokScoot, Scoot, Tigerair Singapore, Tigerair Australia and Vanilla Air. Its members provide unparalleled access to more than 160 destinations across the region, covering a third of the world.  In 2015, the airlines collectively served more than 47 million travellers from 17 hubs.

Powered by ABB’s revolutionary web technology, travellers will be able to book flights offered by any Value Alliance partner at the most competitive fare, including connecting flights for multi-destination itineraries. While doing so, they can also select from the full range of service options in a single transaction.

The Alliance also provides a framework for further cooperation amongst member airlines, including shared services, in order to enhance the overall guest experience.

For more information, please visit the website at:

About ABB
Air Black Box (ABB) is a UK based venture backed company specializing in cloud based airline passenger software platforms. ABB is the developer of the world’s first dedicated multi-carrier interlining and booking system, Air Black Box gives any airline the tools to connect its products to a partner airline’s brand. This is the first time airlines can truly cross-merchandise their products while maintaining their brand integrity. The Value Alliance carriers are already using the revolutionary Air Connection Engine℠ (ACE) to combine inventory and cooperate in a broader route network.

The NDC (New Distribution Capability) is a travel industry-supported programme (NDC Programme) launched by International Air Transport Association (IATA), the trade association for the world’s airlines,  for the development and market adoption of a new, XML-based data transmission standard (NDC Standard). The NDC Standard will enhance the capability of communications between airlines and travel agents.

For media queries, please contact:


Cebu Pacific

Hazel Gonzales

Phone: (+632) 802-7000 local 6172



Pamela Phua

Phone: +65 9066 8220


Creation for Scoot

Zakiah Zakariah

Phone: +65 6825 8059


​Rayner Lee

Phone: +65 6825 8057




Philippines' Cebu Pacific joins world's largest low-cost carrier alliance – the Value Alliance

World’s first pan-regional LCC Value Alliance launched today by eight partner airlines. From left to right: Katsuya Goto, President of Vanilla Air; Robert Sharp, Chief Executive Officer of Tigerair Australia; Lee Lik Hsin, Chief Executive Officer of Tigerair Singapore; Campbell Wilson, Chief Executive Officer of Scoot; Piya Yodmani, Chief Executive Officer of Nok Scoot; Patee Sarasin, Chief Executive Officer of Nok Air; Ken Choi, Chief Executive Officer of Jeju Air; and Michael Szucs Chief Executive Adviser of Cebu Pacific