Pacific Asia Travel Association announces Winners of the 2017 Grand and Gold Awards

BANGKOK, 2017-Jul-31 — /Travel PR News/ — Winners of the 2017 PATA Grand and Gold Awards are announced today (July 27, 2017) by the Pacific Asia Travel Association (PATA).

These awards, generously supported and sponsored since 1995 by the Macao Government Tourism Office (MGTO), this year recognise the achievements of 28 separate organisations and individuals.

The awards ceremony takes place in Macao SAR on Friday, September 15 during PATA Travel Mart 2017. The 31 Grand and Gold Awards will be presented to such organisations as Accor Hotels Asia Pacific, Hotel ICON, Korea Tourism Organization, Sofitel Legend Metropole Hanoi, Air China, Cox and Kings, Guam Visitors Bureau and Ras Al Khaimah Tourism Development Authority.

Ms Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office said, “I extend our heartfelt congratulations to all the winners and our thanks to all those that entered this year’s Awards programme. The successful achievements of the winning tourism organisations and individuals reinforce the basic tenets of sustainable tourism development whilst seeking to achieve higher goals such as poverty reduction. It will be a particular honour and pleasure to host this year’s awards ceremony in Macao.”

Dr. Mario Hardy, PATA CEO, added, “On behalf of PATA, I would like to extend our warmest congratulations to all 2017 Grand and Gold Award winners. This is no better time and place to celebrate their accomplishments, than this International Year for Sustainable Tourism for Development in Macao SAR during the 40th Anniversary of PATA Travel Mart. I look forward to celebrating this year’s winners who represent the values of the Association in working towards a more responsible travel and tourism industry in the Asia Pacific region.”

The PATA Grand Awards are presented to outstanding entries in four principal categories: Marketing; Education and Training; Environment, and Heritage and Culture.

Hotel ICON, Hong Kong SAR will receive the 2017 PATA Grand Award for Education and Training for its ‘Being Brilliant Together’. Hotel ICON inspires mentors and educates the next generation of Asian hospitality experts. The work-integrated programmes at the hotel cater for students of all levels, regardless of whether the participant is a bachelor degree or master degree student. The programmes also emphasise inventive-based learning that creates outstanding ambassadors for the region’s tourism industry in ‘Unlike Any Other Internship’ and ‘Elite Management Programme’.

The Environmental award will be presented to Accor Hotels Asia Pacific for its ‘Drive the Change towards Positive Hospitality. Accor Hotels’ second five-year (2016-2020) plan for Planet 21 goes further in committing to even more stringent reductions in carbon, energy and water as well as a range of commitments around the reduction of food waste, working positively with local communities and moving towards carbon neutral buildings for all new hotels.

The Heritage and Culture Award will be awarded to Sofitel Legend Metropole Hanoi. Located just a few steps from the Opera House in Hanoï’s French Quarter this legendary property brings guests into intimate contact with the opulence of another era. The hotel is one of the region’s few remaining hotels of its area.

The Marketing Award will be presented to the Korea Tourism Organization for its ‘Korea Visits You’. The inventive marketing campaign encouraged users to generate content on their social networking sites and leverage that content to provide more travel information about the destination.


1. PATA Grand Award 2017
Education and Training
Being Brilliant Together
Hotel ICON, Hong Kong SAR

2. PATA Grand Award 2017
Drive the Change Towards Positive Hospitality

3. PATA Grand Award 2017
Heritage and Culture
Sofitel Legend Metropole Hanoi, Vietnam

4. PATA Grand Award 2017
Korea Visits You
Korea Tourism Organization


1. PATA Gold Award 2017
Marketing – Primary Government Destination
Best of All, It’s in Hong Kong New Brand Campaign
Hong Kong Tourism Board

2. PATA Gold Award 2017
Marketing – Secondary Government Destination
Just Another Day in WA
Tourism Western Australia

3. PATA Gold Award 2017
Marketing – Carrier
Air China

4. PATA Gold Award 2017
Marketing – Hospitality
Hunan TV’s Reality Show up Idol II at Melco Resorts
Melco Resorts & Entertainment (Macao SAR)

5. PATA Gold Award 2017
Marketing – Industry
Eastern Sunrise Spectacular Show, Rizhao, Shandong Province, China
ECA2, France

6. PATA Gold Award 2017
Marketing – Young Travellers
USS Halloween Horror Nights 6
Resorts World at Sentosa, Singapore

7. PATA Gold Award 2017
Environment – Ecotourism Project
Elephant Hills Luxury Tented Camps, Thailand

8. PATA Gold Award 2017
Environment – Corporate Environmental Programme
Sands ECO360 Global Sustainability Program
Sands China Ltd (Macao SAR)

9. PATA Gold Award 2017
Environment – Environment Education Programme
Jingzaijiao Tile-paved Salt Fields
Tourism Bureau, Chinese Taipei

10. PATA Gold Award 2017
Village to the World
Tourism Authority of Thailand

11. PATA Gold Award 2017
Heritage and Culture – Heritage
Langkawi UNESCO Global Geopark
Langkawi Development Authority (LADA), Malaysia

12. PATA Gold Award 2017
Heritage and Culture – Culture
Muay Thai Live Bangkok
Thai Show 2013 Co., Ltd

13. PATA Gold Award 2017
Education and Training
Educating, transferring skills and knowledge, creating awareness and training on sustainability
The Frangipani Langkawi Resort and Spa, Malaysia

14. PATA Gold Award 2017
Marketing Media – Travel Advertisement Broadcast Media
The Parisian Macao Grand Opening
Sands China Ltd (Macao SAR)

15. PATA Gold Award 2017
Marketing Media – Travel Advertisement Print Media
Go Beyond
Ministry of Tourism, Government of India

16. PATA Gold Award 2017
Marketing Media – Consumer Travel Brochure
Film Tourism Brochure
Kerala Tourism

17. PATA Gold Award 2017
Marketing Media – Promotional E-Newsletter
Island Diaries
Jetwing Travels, Sri Lanka

18. PATA Gold Award 2017
Marketing Media – Travel Poster
International Trade 2016 Posters
Tourism Malaysia

19. PATA Gold Award 2017
Marketing Media – Public Relations Campaign
It’s more fun in the Philippines
Beautiful Destinations, USA

20. PATA Gold Award 2017
Marketing Media – Social Media
Forever Young
Cox and Kings, India

21. PATA Gold Award 2017
Marketing Media – Mobile Travel Application
2016 Shop Guam e-Festival Mobile Campaign
Guam Visitors Bureau

22. PATA Gold Award 2017
Marketing Media – Promotional Travel Video
Ras Al Khaimah: Beyond A Journey
Ras Al Khaimah Tourism Development Authority, UAE

23. PATA Gold Award 2017
Marketing Media – Web Site
Best of all, it’s in Hong Kong’ Campaign Site Entry
Hong Kong Tourism Board

24. PATA Gold Award 2017
Travel Journalism – Destination Article
Christine Retschlag
Go Slow in the Solomons
Wellbeing Magazine, Australia

25. PATA Gold Award 2017
Travel Journalism – Business Article
Arnie Weissmann
Sri Lanka – Enlightened Serendipity
Travel Weekly, December 12, 2016
Northstar Travel Group, USA

26. PATA Gold Award 2017
Travel Journalism – Travel Photograph
Thin Fish Drying, Indonesia by Chue Ardi
Colours Garuda In-flight magazine, September 2016
Agency Fish, Indonesia

27. PATA Gold Award 2017
Travel Journalism – Travel Guidebook
Blue Paradise Thailand
Tourism Authority of Thailand

About PATA

Founded in 1951, PATA is a not-for-profit membership association that acts a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 95 government, state and city tourism bodies, 25 international airlines and airports, 108 hospitality organisations, 72 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. Thousands of travel professionals belong to the 36 local PATA chapters worldwide. The chapters organise travel industry training and business development events. Their grassroots activism underpins PATA’s membership of the Global Travel Association Coalition (GTAC), which includes ACI, CLIA, IATA, ICAO, WEF, UNWTO and the WTTC. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing, Sydney and London.

Source: PATA