Peacock Alley Server Uniforms (R)
Photo credit: Waldorf Astoria New York
(IN SHORT) Waldorf Astoria New York has unveiled a new collection of team member wardrobes designed by British couture designer Nicholas Oakwell, marking the debut of NO Uniform with a New York City hotel. The collection draws inspiration from the 1920s and 1930s, blending timeless elegance with modern flair, and will be worn by hotel staff across various roles. The wardrobes are designed with both luxury and practicality in mind, embodying the sophistication and spirit of the iconic property.
(PRESS RELEASE) NEW YORK CITY, 2025-May-7 — /Travel PR News/ — Waldorf Astoria New York has unveiled a stunning new collection of team member uniforms designed by renowned British couture designer, Nicholas Oakwell, and his design studio NO Uniform. This collaboration marks NO Uniform’s debut with a New York City hotel, combining Oakwell’s distinctive approach to fashion with the historic grandeur of Waldorf Astoria New York.
Known for transforming uniform design in the global hospitality industry, NO Uniform brings a tailored and fashion-forward sensibility to the hotel’s legacy, capturing the spirit of both the property’s art deco history and the vibrant fashion scene of New York City. Oakwell’s designs blend timeless sophistication with modern flair, perfect for the hotel’s upscale atmosphere.
The team member wardrobe collection is inspired by the elegance of the 1920s and 1930s, incorporating rich textures like velvet and jacquard silk, reimagined with contemporary styling. The wardrobe’s bold and bespoke look reflects both the building’s architectural grandeur and the cosmopolitan style of today’s global traveler.
“We are proud to partner with NO Uniform as we reintroduce Waldorf Astoria New York to the world,” said Luigi Romaniello, Managing Director of Waldorf Astoria New York. “Nicholas Oakwell’s design philosophy aligns perfectly with our vision—honoring the hotel’s storied history while embracing the future of luxury and modern hospitality. This collection will instill pride and confidence in our team, enabling them to embody the sophisticated spirit of Waldorf Astoria New York as they deliver our renowned service to guests.”
The collection seamlessly balances style and practicality to meet the needs of the hotel’s team members across various roles, all while maintaining the luxury and service excellence the Waldorf Astoria brand is known for. Every uniform is crafted from responsibly sourced fabrics, ensuring durability and comfort, with attention to detail reflected in subtle design elements such as engraved Waldorf Astoria New York buttons and the hotel’s signature blue and silver color scheme.
“The uniforms we’ve created reflect the timeless elegance of Waldorf Astoria New York while introducing a fresh, modern aesthetic that resonates across generations,” said Nicholas Oakwell, founder of NO Uniform. “This collection embodies strength and sophistication, capturing the essence of the hotel and its guests.”
Key wardrobe highlights include:
A formal wool coat for the door person, complemented by a turtleneck sweater, tailored pants, and chic black sunglasses for a contemporary winter look. A camel trench coat and bomber jacket are available for transitional and warmer weather.
Female front-of-house team members will wear silver silk blazers and waistcoat suits, combining elegance with ease of movement, while male team members will sport a refined Prince of Wales check three-piece suit.
Peacock Alley’s reimagined host wardrobe will feature vibrant peacock blue suits and plush velvet blazers for male hosts, and floor-length sequin gowns for female hosts in the evening. During the day, female hosts will wear silver silk tie-waist jumpsuits.
Waldorf Astoria New York’s new uniforms are designed to reflect the luxury and glamour of the property, making every guest arrival feel like a moment of celebration. These uniforms will not only elevate the guest experience but also provide team members with the confidence to shine in their roles.
Waldorf Astoria New York will begin accepting reservations on September 1, 2025. For more information, visit waldorfastorianewyork.com. To learn more about owning a residence at Waldorf Astoria Residences New York, visit waldorfastoriaresidencesny.com. Follow the hotel on Instagram at @waldorfnyc and on Facebook at @WaldorfAstoriaNewYork.
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SOURCE: HILTON
