LONDON, 2015-9-22 — /Travel PR News/ — In Heathrow’s latest bid to drive growth in the UK’s great cities and regions, new advertisements featuring Glasgow go live today across all the terminals at the UK’s only hub.
The six-week partnership with Glasgow City Council is part of a year-long campaign seeking to drive foreign direct investment across all of the UK. It is a unique opportunity for Glasgow to showcase why it is open for business and a great place to invest, work and live to the airport’s 22 million annual business travellers.
The Glasgow advertisements at Heathrow highlight the city’s position as a world-class tourism and investment destination. The campaign also reflects the ease of access to Scotland’s largest city as well as its unrivalled connectivity to the global marketplace through the UK’s only hub airport.
Serving more than 180 global destinations, Heathrow connects to Glasgow Airport with nine daily services transporting over 900,000 passengers annually.
Bailie Liz Cameron, Glasgow City Council’s Executive Member for Jobs and the Economy, and Vice-Chair of Glasgow City Marketing Bureau, said: “Heathrow attracts some 22 million business passengers each year and Glasgow will be featured across the airport during what is one of Heathrow’s busiest periods. This opportunity provides us with a significant, high-profile platform from which to reinforce Glasgow’s position as the powerhouse of Scotland’s economy.
As the UK’s only hub airport, access to Heathrow offers the greatest frequency of international connections for travellers. Strong aviation connectivity is a key enabler of economic growth in Glasgow, facilitating trade with existing and new emerging markets, attracting global investment and supporting tourism, especially from long haul destinations.”
Heathrow CEO John Holland-Kaye said: “As the UK’s only hub airport, Heathrow is our front door for global investors. I hope that by encouraging them to visit and invest in Glasgow, we can help to grow businesses and create jobs in the region.”
The advertisements can be viewed in the downloads section in the right-hand column.
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Notes to Editors:
- Over the past year, Heathrow has committed over £7 million worth of advertising at the airport to promote both tourism and foreign direct investment across the whole of the UK.
- In 2014-15, there were 1,773 FDI projects in the UK creating or safeguarding 111,361 jobs (UKTI).
- Heathrow is partnering with organisations across the UK on this initiative including:
- North East LEP
- Invest Northern Ireland
- Leeds City Region LEP
- Glasgow City Marketing Bureau and Invest Glasgow
- West of England LEP
- Each participating city or region has been offered £500,000 worth of advertising space over a six-week advertising burst across digital platforms in all Heathrow terminals, prime poster locations at the airport and exhibition space in arrivals halls. The North East, Northern Ireland, Leeds, Glasgow, Cardiff and Bristol will all feature in the campaign.
About Glasgow City Marketing Bureau:
Glasgow City Marketing Bureau (GCMB) is celebrating its 10th birthday in 2015. As the city of Glasgow’s official destination marketing organisation, GCMB is custodian of the PEOPLE MAKE GLASGOW brand and operates the peoplemakeglasgow.com website. Working with partners, stakeholders and businesses, GCMB’s remit is to position and promote Glasgow across national and international markets as one of the world’s most vibrant, dynamic and diverse cities in which to live, work, study, invest and visit. For more information, visit: peoplemakeglasgow.com and follow @peoplemakeGLA on Twitter.
About Invest Glasgow:
Invest Glasgow is Glasgow City Council’s dedicated inward investment team promoting the city as a business location. The team acts as one point of contact for all investment enquiries and works with a wide range of partners across the city: Scottish Enterprise, Scottish Development International, Glasgow Chamber of Commerce, Property Agents and other Council services such as Planning and Business Services. This approach results in comprehensive business support and guidance on recruitment, training, premises, technology and grant assistance, including European Regional Selective. For more information visit: www.investglagow.com
SOURCE: Heathrow Airport Limited