Marriott International’s Edgy New Lifestyle Hotel Brand Debuts in Germany, March 2016, Shaking Up Traditional Hospitality
Munich, Germany, 2016-Mar-24 — /Travel PR News/ — Moxy Hotels, the new brand in Marriott International’s growing luxury and lifestyle portfolio, opens its latest hotel today in Munich, Germany. The Moxy Hotels brand boldly reinvents the select-service hotel paradigm offering a spirited experience– to fully embrace today’s Next Generation traveler and to show the world what “moxie” really means – fun, spirited and stylish. Moxy Munich Airport will offer the style and soul of a boutique hotel that is surprisingly affordable. The first Moxy Hotel opened in Milan, Italy in 2014.
“Moxy offers a new way of traveling where affordability is not a sacrifice of style, nor a loss of comfort,” said Amy McPherson, president and managing director, Marriott International, Europe “At Moxy Munich when we say: ‘less is more’ we accentuate more. Not less.”
Moxy’s brand essence is best captured in Now & Wow. Moxy’s fun, inclusive and young at heart spirit is reflected within the intermix of bold design and affordable style where communal engagement is at the center of the experience. The interiors will fuse refined and raw materials, organic and linear lines, and shared spaces. The Moxy experience will kick-off with a bright, airy and buzzing lobby. The contemporary lobby’s modern furniture invites guests to relax, pick up a book from the Moxy library, connect and catch up with friends or retreat to the gym to re-energise by punching the pink Moxy punching bag.
Living Room #ATTHEMOXY
Moxy Munich’s living room is the center of activity, giving guests fun ways to work and play hard. Sealed concrete floors, walls lined with intriguing art and fun references to local culture including artistic beer jugs displayed on the walls are complemented by ambient lighting and comfortable accents of colour. The Living Room also features abundant power and USB outlets, and furiously fast and free Wi-Fi for ultimate connectivity. A high-energy yet cosy space for gatherings, special events or cocktails, the lounge plays host to eclectic upbeat music that sets just the right mood.
Located five minutes from Munich Airport’s main terminal the 252 contemporary guest rooms are outfitted with sound-reducing walls, 42″ LCD flat screen televisions, free Wi-Fi, comfortable bedding and deep-seated armchairs in calming, neutral fabrics. Every room makes a statement with a spirited floor to ceiling art piece. The design is functional and uncluttered with simple, thoughtful touches including glass shelving and open closets. Stylish bathrooms feature complimentary Muk toiletries, bright pink hair dryers, power showers and large mirrors alongside a spacious vanity area.
24/7 Dining #ATTHEMOXY
Moxy’s B&F (Beverage & Food) strategy was thoughtfully designed with the target audience in mind – seamless, smart and fun. Moxy Munich’s 24/7 self-service concept gives guests access to what they want, whenever they want it. The Moxy dining area offers plentiful options for food and drink including fresh juices and a coffee bar. Guests can enjoy fresh panini sandwiches, local dishes including currywurst and speatzle and a range of healthy alternatives from sushi to a selection salads. Cocktails, craft beers and specialty wines will be served in the evening.
Moxy Munich’s nine flexible meeting rooms are individually designed with natural daylight. Choose The Club for serious boardroom style discussions, stylishly decorated with a round table, formal chairs, LCD screen and grey carpets. For inspiring brainstorming and spontaneous idea sharing, choose The Brain Box, which offers bean bags, blackboard walls and interesting wall hangings including a wooden elephant to encourage guests to discuss ‘the elephant in the room’.
Marriott Rewards #ATTHEMOXY
Moxy Munich’s guests enrolled in the award winning Marriott Rewards loyalty program will be able to check in and out in advance and earn points during their stay that can be redeemed for flights, hotel accommodations and merchandise, including home furnishings, fashion and more. Marriott’s Mobile app makes check-in seamless for all Marriott Rewards members up to 24 hours in advance.
Great Rates #ATTHEMOXY
Rates at the new Moxy Munich will begin at €79 Euros.
The Moxy Munich is five minutes from Munich Airport by shuttle bus.
Moxy Munich Airport is one of five Moxy Hotels planned to open in Europe in 2016, with additional properties located in Berlin and Eschborn in Germany and Aberdeen and London Royal Docks in the U.K. Moreover, three new hotels are opening in the U.S. this year: Moxy Tempe, Arizona, opened March 4, 2016, Moxy New Orleans, Louisiana, in April 2016, and Moxy Nashville Downtown in October 2016.
Address: Moxy Munich Airport Eichenstrasse 1 85445 Oberding
About Moxy Hotels:
Moxy Hotels is Marriott International’s new millennial-focused brand that debuted in September 2014 with the opening of the Moxy Milan. A boutique-hotel concept for the budget-savvy traveler, Moxy is a fresh and innovative brand combining stylish design and approachable service at an affordable price point. With tech-enabled rooms, vibrant lobby spaces and warm, modern service, Moxy aims to surprise travelers with a thoughtful, spirited and fun guest experience. To learn more about Moxy Hotels, visit www.MoxyHotels.com.
- Follow Moxy on Instagram https://instagram.com/moxyhotels/
- Watch Moxy on YouTube http://www.youtube.com/MoxyHotels
- Engage #AtTheMoxy
- Watch the Moxy Manifesto video here http://moxy-hotels.marriott.com/our-story
About Marriott International Luxury + Lifestyle Brands Marriott International’s luxury and lifestyle brand portfolio includes The Ritz-Carlton Hotel Company, EDITION Hotels, BVLGARI Hotels & Resorts, JW Marriott Hotels & Resorts, Autograph Collection, Renaissance Hotels, AC Hotels and Moxy Hotels – totaling over 550 properties worldwide. By the end of 2016, the portfolio is expected to grow to 650 hotels with new locations in Geneva, Switzerland; Paris, France; Guadalajara, Mexico; Panama City, Panama; Rio de Janeiro, Brazil; Santiago, Chile; Santa Fe, Argentina, and Sanya, China. Marriott’s Luxury and Lifestyle portfolio also accounts forapproximately 28 percent of Marriott’s system-wide development pipeline. Future plans call for more than 250 additional luxury and lifestyle hotel projects over the next several years.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda, Maryland, USA, with more than 4,400 properties in 87 countries and territories. Marriott International reported revenues of more than $14 billion in fiscal year 2015. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, Bulgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and Moxy Hotels®.Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together comprise nearly 55 million members. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
Vastint Hospitality is the property owner and developer
Vastint Hospitality was established in January 2012 to create long term value by developing and investing in hotel properties and student properties across Europe. Currently its focus is on acquiring sites for hotel development in France, Germany, the United Kingdom, Italy, Netherlands, Belgium, Austria and the Nordic countries. Vastint Hospitality is located in Amsterdam, the Netherlands. For more information, visit www.vastint.eu.
Nordic Hospitality is the franchisee
Nordic Hospitality AS is a Norwegian hotel management and development company operating Marriott hotels under franchise agreement. The company is currently operating hotels in The Netherlands, Italy and Poland. In August 2012, a new central office in Amsterdam was established to support development and operations for the new MOXY HOTELS. The company´s pipeline includes hotels in Germany, UK, and Norway. For more information visit www.shmanagement.com
Note on Forward-Looking Statements: The statements about the expected future growth of Moxy Hotels by Marriott and Marriott International Luxury + Lifestyle brands are “forward-looking statements” within the meaning of federal securities laws, not historical facts, and are subject to a number of risks and uncertainties, including supply and demand changes for hotel rooms; competitive conditions in the lodging industry; relationships with clients and property owners; the availability of capital to finance hotel growth; and other risk factors identified in Marriott International, Inc.’s most recent quarterly report on Form 10-K; any of which could cause actual results to differ materially from those expressed in or implied by our statements. These statements are made as of the date of this press release, and we undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.