New Logo Expresses Agency’s Role as the “Link” in Southern California’s Transportation Mobility Network
LOS ANGELES, CA, 2022-Nov-01 — /Travel PR News/ — Today (OCTOBER 26, 2022), Metrolink thanked customers for choosing to take the train throughout the agency’s past 30 years of service in Southern California. In appreciation for their ridership, staff greeted afternoon and evening travelers boarding Metrolink trains at Los Angeles Union Station with gifts of Metrolink memorabilia.
The agency also introduced a new, more modern logo that reflects its function as a vital transportation link for the region’s 22 million residents and millions more annual visitors who ride the train to work, school, and leisure destinations. In 2028, when Los Angeles hosts the Olympic and Paralympic Games, Metrolink will play a major role in getting attendees to and from events taking place throughout the Southern California region.
“We are grateful every day for our riders, yet today, as we mark Metrolink’s first rail trip 30 years ago, it’s especially important that we show our gratitude to customers for their continued support,” Metrolink CEO Darren Kettle said. “And as we address the changing needs of our riders, our communities and the planet, it was time to refresh our logo and put a sharper focus on how Metrolink connects riders to the people and places that matter to them most.”
Metrolink staff handed out 30th anniversary commemorative pins and memorabilia from events over the years to people traveling through Los Angeles Union Station between 3 and 6 p.m. On board trains, conductors shared Metrolink’s thanks with riders through special anniversary announcements.
Making real connections, improving people’s lives, protecting the environment, and enriching communities is what drives Metrolink. With 547 route miles connecting Southern California and an average trip length of 37 miles, Metrolink service provides a more relaxing, productive, cost-effective, and faster alternative to freeway travel. The positive impact on riders’ well-being and the planet are “added perks” for Metrolink customers.
Metrolink’s everyday discounted fares ensure access to affordable transit for everyone including students, children, the disabled, seniors, low-income and active military. Through the end of 2022 Metrolink is offering a 30 percent discount on its monthly pass in honor of its 30th Anniversary. More information can be found at metrolinktrains.com.
About Metrolink (metrolinktrains.com)
Metrolink is Southern California’s regional passenger rail service providing reliable, safe, affordable and environmentally sustainable transportation that connects people, communities and businesses to greater opportunity. The Agency’s 547 miles of track and 66 stations across Los Angeles, Orange, Riverside, San Bernardino and Ventura counties serve as an essential link in the region’s mobility network, enabling people to connect to their jobs and explore all that the region has to offer. Prior to the pandemic, Metrolink had nearly 12 million annual boardings from people who choose to ride the train to avoid gridlock, removing an estimated 9.3 million vehicles from the roads and reducing greenhouse gas emissions by 130,000 metric tons each year with its fleet of Tier 4 locomotives.
CONTACTS:
Scott Johnson
Director, Communications
johnsons@scrra.net
213-842-2287
Media Inquiries:
213-452-0400
Source: Metrolink
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