Mandarin Oriental and Pantone Debut Custom Celadon Green to Redefine Brand Experience

(IN SHORT) Mandarin Oriental and the Pantone Color Institute have created Mandarin Oriental Celadon Green, a bespoke hue inspired by ancient celadon ceramics. This new signature colour forms the cornerstone of Mandarin Oriental’s refreshed brand identity, marrying the group’s Asian craftsmanship heritage with a modern, calming aesthetic. Announced on 18 June 2025, the launch features limited-edition collaborations—ranging from athleisure and luggage to a Sunspel T-shirt—alongside Celadon-infused pastries, mooncakes, and a travelling colour swatch activating key cities. The shade will unify design elements across all Mandarin Oriental properties, enhancing the guest experience with a consistent thread of serenity and sophistication.

(PRESS RELEASE) HONG KONG, 2025-Jun-19 — /Travel PR News/ — Mandarin Oriental has joined forces with Pantone, the definitive authority on colour, to unveil a custom hue: Mandarin Oriental Celadon Green. This signature shade goes beyond mere branding; it heralds a new era for the group’s visual identity. Co-developed with the Pantone Color Institute™, the colour refresh introduced earlier this year gains depth and creative legitimacy, seamlessly melding Mandarin Oriental’s storied heritage with an evolved guest experience.

Inspired by the millennia-old tradition of celadon ceramics, Mandarin Oriental Celadon Green conveys tranquility, refinement, and the understated elegance that lies at the heart of the brand. Steeped in Asian artisanal legacy and cultural symbolism, the colour will serve as a cohesive design element across all properties worldwide. It reflects the group’s commitment to purposeful design and immersive hospitality, offering guests a subtle yet resonant sense of calm continuity.

“With colour, you tell a story,” explained Laurie Pressman, Vice President of the Pantone Color Institute. “Our collaboration with Mandarin Oriental distilled their cultural roots, contemporary sophistication, and devotion to immersive environments into a single, emblematic green.” Alex Schellenberger, Chief Brand and Marketing Officer at Mandarin Oriental, added, “Mandarin Oriental Celadon Green transcends a simple visual cue—it embodies our brand’s progression, fusing heritage and modernity to unify every touchpoint in the guest journey.”

To mark the launch on 18 June 2025, Mandarin Oriental will roll out a series of Celadon-inspired initiatives:

• Limited-edition co-branded athleisure and luggage lines with renowned lifestyle and travel partners
• A special Sunspel x Mandarin Oriental Hyde Park T-shirt in Celadon Green, marrying British luxury and sustainable craftsmanship
• Celadon-themed confections at The Mandarin Cake Shop, from refined pastries to artisanal mooncakes
• A travelling Celadon Green swatch that will pop up in cities like Hong Kong and London—inviting guests to interact with the shade in unexpected settings

Additional global activations and immersive guest experiences will follow throughout the year. Discover more at www.mandarinoriental.com/celadon-green.

Media contact:

Chris Orlikowski
corlikowski@mohg.com

SOURCE: Mandarin Oriental Group