INSPIRED BROWSING – EASYJET LAUNCHES NEW MAP-BASED SEARCH TO HELP CUSTOMERS FIND THE PERFECT TRIP

2012-10-4 — /travelprnews.com/ — easyJet, the UK’s largest airline, has added an innovative new online feature designed to help customers find exactly what they are looking for at the click of a mouse.  ‘Inspire Me’ gives customers ideas on where to go, whatever their budget, helping them to see how far their budget can take them or just to pinpoint the right destinations for their trip, all displayed on a map of Europe.

The feature enables customers who are browsing the site to search by multiple criteria including price and by the type of trip they are looking for.  Easy to identify symbols, like a heart for a romantic getaway or a sun for a beach break, help narrow options so customers can find their perfect trip faster than ever before.  Each destination includes a link to easyJet’s booking process or to newly created destination guides for further destination specific information.   To test “Inspire Me” logon to www.easyjet.com/en/inspireme

Peter Duffy, Director of Marketing for easyJet, commented:

“Our aim with easyJet.com is always to make it as easy as possible for our 400m annual visitors to the site, to find what they are looking for.

“We know that around 40% of customers coming to easyJet.com know that they want to travel, but are unsure exactly where to.  This simple, yet innovative feature means they can search our 600 destinations more easily to find fantastic places to explore – many of which they might never have thought about!”

easyJet.com is the UK’s most visited airline site and the third most searched for airline site globally.  Last year easyJet launched an app which has been downloaded by more than 2.8m people.  The app – the industry’s fastest –  enables customers to search and book flights as well as change booking details, check flight details as well as add luggage and speedy boarding and check in.

For further information please contact the easyJet Press Office on 01582 525252 or press.office@easyjet.com

easyJet operates Europe’s No. 1 air transport network with a leading presence on Europe’s top 100 routes and at Europe’s 50 largest airports.

easyJet flies on more than 600 routes between 129 airports in 29 countries. More than 300 million Europeans live within one hour’s drive of an easyJet airport, more than any other airline.

The airline takes sustainability seriously. easyJet invests in the latest technology, operates efficiently and fills most of its seats which means that an easyJet passenger’s carbon footprint is 22% less than a passenger on a traditional airline, flying the same aircraft on the same route.

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