Transformed flagship property is a significant milestone of the Crowne Plaza Accelerate program, charting the future of the brand
Denham, United Kingdom, 2019-Sep-14 — /Travel PR News/ — Intercontinental Hotels Group® (IHG), one of the world’s leading hotel companies, is pleased to welcome guests to the newly renovated Crowne Plaza® Atlanta Perimeter at Ravinia. Owned by Hospitality Properties Trust (HPT), the hotel is located immediately adjacent to IHG’s Americas corporate headquarters, in the heart of a buzzing business and shopping district. The renovated property is the first of six new global flagships to open, and has been entirely transformed to meet the evolving needs of modern business travelers and leisure guests, signaling a new era for the brand.
Elie Maalouf, Chief Executive Officer, Americas, IHG, says: “The Crowne Plaza Atlanta Perimeter at Ravinia represents more than a single hotel renovation – it illustrates our aspiration for the future of this brand globally. This location is highly visible to thousands of travelers, corporate business people, and global visitors to the IHG headquarters every day, and we appreciate HPT’s continued partnership and passion in elevating this flagship property.”
The Crowne Plaza brand recently announced new flagship properties opening in the US, UK, France, Germany and Greater China by Q1 2020. As the Americas flagship, Crowne Plaza Atlanta Perimeter at Ravinia features every design innovation developed for the Crowne Plaza Accelerate brand transformation program, including the US-patented WorkLife Room design, a concept that caters to guests’ blended lifestyles. The hotel also houses Plaza Workspace, a flexible work and meeting solution that allows guests and locals to maximize their productivity throughout the property’s public spaces.
Meredith Latham, Vice President, Crowne Plaza® Hotels & Resorts, Americas, shares: “Travelers continue to evolve, this is especially true for business travelers. What was once known as the business trip is now integrated with leisure experiences. We continuously innovate against those changing needs so Crowne Plaza Hotels and Resorts can deliver the special design, amenities and experiences to meet or exceed those expectations.”
Crowne Plaza Atlanta Perimeter at Ravinia has tapped expertise from IHG’s KimptonÒ Hotels & Restaurants to design and develop three restaurant concepts, including Parkwoods, an upscale destination restaurant, Lightwell, a lobby café and bar, and Backyard at Parkwoods, a “picnic and beer” version of the main restaurant. The completion of this outdoor restaurant concept, featuring southern-inspired fare in a laidback setting, marks the final phase of the property’s total transformation. Backyard at Parkwoods also adds to the hotel’s robust event space. With a 12,000 square foot ballroom, the biggest in its market, and 32,000 total square feet of meeting space, the hotel is ready to host any event from large corporate meetings to intimate social gatherings.
The Crowne Plaza brand continues to grow around the world with more than 500 hotel properties currently open or in the pipeline and six new international flagship hotels scheduled to open by early 2020.
For more information and to book a stay, visit www.cpravinia.com.
IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton®Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn®, Holiday Inn Express®, Holiday Inn Club Vacations®,Holiday Inn Resort®, avid™ hotels, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns nearly 5,400 hotels and 800,000 guest rooms in almost 100 countries, with more than 1,700 hotels in its development pipeline. IHG also manages IHG® Rewards Club, our global loyalty programme, which has more than 100 million enrolled members.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 375,000 people work across IHG’s hotels and corporate offices globally.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihgplc.com/media and follow us on social media at: www.twitter.com/ihg, www.facebook.com/ihg and www.youtube.com/ihgplc.
For further information please contact:
+1 (770) 604 5314