Paris, France, 2019-Mar-29 — /Travel PR News/ — Ibis’ new music program, ibis Music, is the latest step in the brand’s transformation, offering local residents and travellers a totally new experience in hospitality, creating vibrant social hubs for increased social interaction with the local community. The program is a 360˚ activation in music beginning with a contest that consists of 44 intimate mini concerts staged in ibis hotels across 17 countries, promoting ibis’ passion for music.
With a new brand positioning, conversion to mobile check-in, a new design direction and a new focus on food and beverage sales, the ibis Music program is set to provide a more modern and emotional proposition to appeal directly to music lovers. The ibis Music Contest launches March 29th 2019, however, all ibis hotels worldwide are encouraged to take part by staging their own in hotels music gigs beyond the official music contest activity. Artists, program and playlists available on www.ibis-music.com.
Bringing the passion of live music into our hotels
ibis’ new positioning is a continuing alignment with not only its brand values, heritage and previous collaborations with artists and festivals, but with a recognition of the universality of music. In Ipsos international survey recently conducted for ibis, 79% of respondents agreed that listening to music was essential in their lives. 84% claimed that music is a way to bond and share emotions, while 58% expressed a preference for listening to music while travelling. This research reinforces ibis’ position perfectly, demonstrating how intrinsically linked travel, hospitality and music are.
In a growing trend, 50% of those surveyed said they would rather listen to live performances than recorded music. 51% of respondents expect live concerts to be the first musical activity from a new hotel. As the positioning for the brand, ibis has recognised this is what is expected by their guests. Moreover, 40% expect live concerts to be performed by emerging artists. This is where working with Spotify, who will be identifying trends in local emerging music, has been essential, as the discovery of these artists through Spotify’s algorithms has brought them to ibis’ attention to perform live as ibis hotels.
All this research has clearly illustrated that when travelling, people like to discover local music, singers and groups, an opinion verified by 53% of those surveyed.
ibis’ partnerships with Sony Music UK’s 4th Floor Creative Group and Spotify demonstrates a shared set of brand values, a collaborative approach to the discovery of new music and talent and a common goal in bringing live music to the masses. Where Spotify believes in innovation and collaboration, Sony stands for dreams, curiosity and diversity. With ibis Hotels in the mix, their openness, sincerity and passion for live music supports a program that covers a diverse range of music worldwide, realising the dreams of emerging musicians.
A musical experience that benefits audience, artist and wider community
ibis Music is a program that brings audiences, established musicians and up-and-coming artists together in a live intimate concert series, to be held in ibis hotels in 17 countries.
For these unique performances, ibis has partnered with respected music representation agency, Sony Music UK’s 4thFloor Creative Group, providing big name headline acts to perform in ibis hotels across 6 countries. Alongside Sony Music UK’s 4th Floor Creative Group, ibis has collaborated with Spotify, the world’s most popular streaming platform, identifying the hottest trends in emerging local music to play one-off shows for ibis Music across all 17 countries.
The journey to Sziget Music Festival
August 7 is the culmination of this musical journey. At Sziget Festival 2019 in Budapest, Hungary, 9 up-and-coming artists will be selected to play by a judging panel, made up of industry experts including representatives from partners. From there, one act will be crowned ibis Music’s best up-and-coming artist, and will receive a life-changing prize to help launch their careers. The winner’s prize consists of working with Sony Music UK’s 4th Floor Creative Group to promote their band and mentoring through studio sessions to help launch their musical careers. It’s a prize package essential to the success of up-and-coming musical talent.
Established artists mentor up-and-coming musicians
Artists represented by Sony Music UK’s 4th Floor Creative Group will headline shows in 6 countries, with support from identified up-and-coming local musicians. New singer-songwriter Tom Grennan, takes the lead in the UK. In France, Boulevard Des Airs headlines. In Brazil, sertaneja superstar Lucas Lucco, performs. Across Germany, Switzerland and Austria will be indie-pop giants OK KID, who will play tracks from their latest album.
Ibis brings its passion for music to life in so many ways
The ibis Music program, will see the roll out of activations and product propositions, implemented in ibis hotels worldwide. These are created to enrich the customer journey before, during and after staying at any ibis unit. These products and activities are centred around the music platform, with the organization of in-hotel gigs, the roll out of instruments to guests in the hotel lobby, alongside the equipping of hotel rooms and/or bathrooms with equipment for guests to enjoy listening to music. In some countries, the program will expand to include activities such as partnership with local music festivals, including Dot to Dot Festival in the UK and Montreux Jazz Festival in Switzerland.
The brand is currently working on offering packages specifically designed to attract musicians and music fans alike to the hotels, becoming a vibrant musical hub for guests, the local community and the music industry as a whole.
The brand innovates constantly to offer its guests even more modernity, comfort and availability. It created revolutionary bedding concept Sweet BedTM by ibis; welcoming, designer common areas and the modern food and beverage offer, ibis kitchen. It also cultivates the spirit of service that drives each of its employees. Ibis is recognized across the world for its quality, reliability and commitment to the environment. It was created in 1974 and is now the European leader in economy hotels and the fourth hotel chain in its category worldwide with over 1,170 hotels and 150,000 rooms in 66 countries.
Accor is a world-leading travel & lifestyle group and digital innovator offering unique experiences in almost 4,800 hotels, resorts and residences, as well as in over 10,000 of the finest private homes around the globe.
About ibis MUSIC
WE ARE IBIS. WE LOVE MUSIC, IT’S OUR PASSION.
The energy of the crowd, the rhythm of the music, the impulse to dance, the urge to sing, we are drawn to it. Live music is always more than just listening, it’s an experience, a binding force, it has the power to bring people together, to create memories.
Music is our passion, and it’s going be alive in our hotels.Our mission is to be a welcoming and vibrant musical lighthouse: a beacon, a place to listen as much as a place to stay. With music, we are open. This has two important sides. Firstly, we will host live music. Small intimate gigs with known and emerging artists, bringing our guests closer to the music they love, and offering them something new to fall in love with.
Secondly, we provide a platform that supports the emerging talent, connecting them with successful artists, giving them a stage to perform as well as somewhere to sleep in comfort, with the chance to play at an international festival.
So this is what we’re doing, ibis Music, for music fans, guests and artists alike, we are open.
Accor Brands Media Relations
+33 1 45 38 86 98
+33 1 45 38 84 76
Source: Accor Hotel