- Starting tomorrow, Iberia’s new image can also be felt; its new scent will be used in all of Iberia’s airplanes and VIP lounges.
- This is another step in the renewal process of Iberia’s brand image, which now reaches all five senses.
- A new music selection will also be presented tomorrow for the boarding and disembarking of short- and medium-haul flights.
Madrid, Spain, 2014-5-1 — /Travel PR News/ — Iberia continues to renew its image, by becoming the first airline to create its own scent, which it has named “Mediterráneo de Iberia”.
It is a fresh, soft and delicate fragrance that provides a sense of wellbeing, a warm welcome to the airplane. The “Mediterráneo de Iberia” fragrance has notes of fruit, flowers and wood, with a touch of citrus: lemon, orange, bergamot and mandarin, elegantly combined to highlight the delicate scent of orange blossom.
“Our aim is to go further than a simple brand image change. We want to transform the customer experience in every point of contact. The sensory element, such as the music and scent, support this change. We have created an exclusive, fresh and lively scent, with a Spanish touch, which is consistent with our brand personality” points out Carolina Martinoli, the Director of Marketing at Iberia.
This new fragrance will be used on all Iberia airplanes and VIP lounges, starting tomorrow, the 1st of May.
The new image also makes a difference to on-board music
With the aim of improving our customer experience, Iberia has also chosen a new music selection which our passengers will be able to enjoy from tomorrow, as they board and disembark their planes, and also while they are on board. Up to now, these 12 new songs were available on Iberia’s long-haul flights, but, starting tomorrow, they will be played on short and medium flights. The tunes chosen reflect the lively and expressive attitude of the new Iberia, with a selection of Latin and Mediterranean nuances which convey freshness and energy. “De momento abril” by La Bien Querida, “Inevitable”, by Amparo Velasco “La Negra” and “Si tú fueras mi novio”, by Soleá Morente are some of the new songs that will be playing.
With these latest additions, the brand encompasses the five senses; it can be seen, heard, perceived, tasted and felt.