Hotel Seville NoMad Unveiled: A Timeless Transformation of New York Luxury in the Heart of NoMad

Hotel Seville NoMad Unveiled: A Timeless Transformation of New York Luxury in the Heart of NoMad. (Credit: Hotel Seville NoMad)

(IN SHORT) Hotel Seville NoMad, formerly known as the James NoMad Hotel, has been transformed into a luxury destination in New York’s dynamic NoMad district as part of The Unbound Collection by Hyatt. The hotel, housed in a 1903 Beaux Arts building, now features 348 reimagined guest rooms with a blend of modern comforts and vintage elegance, a new lobby bar called Il Bar designed by Thomas Juul-Hansen, and redefined dining experiences including the acclaimed Scarpetta restaurant and The Seville speakeasy. The renovations, led by GFI Hospitality in collaboration with DLR Group and designONE studio, aim to celebrate the property’s historic charm while embracing contemporary luxury. The transformation also extends to versatile event spaces that cater to a range of gatherings, making the hotel a central hub for culture, dining, and design in NoMad. Guests can enjoy exclusive Hyatt benefits as part of their stay.

(PRESS RELEASE) CHICAGO, 2025-Apr-3 — /Travel PR News/ — Allen Gross, Chairman of GFI Hospitality, today announced the transformation of the former James NoMad Hotel into Hotel Seville NoMad, now part of The Unbound Collection by Hyatt. Following an extensive property refresh, Hotel Seville NoMad is set to redefine luxury in New York’s vibrant NoMad district with an elevated guest experience, a new lobby bar, and a range of amenities that celebrate the building’s rich history.

Housed in a meticulously preserved Beaux Arts building originally constructed in 1903, the hotel marries timeless architectural elegance with contemporary design. With 348 reimagined guest rooms that feature modern comforts alongside vintage-inspired furnishings and captivating art, Hotel Seville NoMad pays tribute to New York’s storied past while offering an experience of modern luxury. “Hotel Seville NoMad bridges New York’s storied past and its elevated present, offering a dynamic destination where timeless elegance meets modern luxury,” said Tommasi Moccia, General Manager of Hotel Seville NoMad. “Whether locals are stopping in for expertly crafted cocktails and sophisticated dishes or visitors from across the globe are seeking a refined stay, we look forward to offering our guests an unforgettable experience in the heart of New York City.”

Among the new highlights is Il Bar, a chic, residential-inspired gathering space in the lobby designed by Thomas Juul-Hansen. Centered around a cascading stone bar, Il Bar offers creative cocktails and small bites and is open Tuesday through Saturday from 3:30 PM to 10:30 PM. Meanwhile, the hotel’s dining options have been redefined with the renowned restaurant Scarpetta, which fuses rustic Italian tradition with contemporary flair, serving rich, indulgent fare crafted from locally sourced ingredients. The Seville, a hidden speakeasy within the property, complements Scarpetta by offering a rotating schedule of live jazz and DJ sets, evoking a blend of old New York charm with a modern twist.

Hotel Seville NoMad also caters to events and gatherings with a variety of bespoke, flexible spaces ranging from a stunning ballroom to intimate meeting rooms, all supported by Scarpetta’s acclaimed cuisine. Nestled between the Flatiron District and Midtown, the hotel’s transformation reflects the evolving spirit of NoMad, a culturally rich enclave now emerging as one of Manhattan’s most coveted destinations for art, dining, and design.

As part of The Unbound Collection by Hyatt, guests at Hotel Seville NoMad will enjoy exclusive Hyatt benefits, including access to the World of Hyatt rewards program and elite perks. The hotel is located at 22 East 29th Street. For more details and reservations, visit the website.

Media contact:

C&R PR
hotelseville@candrpr.com
Emily Mekstan, Hyatt
Emily.mekstan@hyatt.com

SOURCE: Hyatt Corporation

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