flydubai presents its new Business Class seat offering at the Arabian Travel Market (ATM)

flydubai presents its new Business Class seat offering at the Arabian Travel Market (ATM)

  • The Dubai-based airline introduces a new recliner seat to the Business Class cabin of its fleet and showcases its signature flat-bed Business Class seat 
  • The carrier continues to invest in enhancing its product offering and elevating the overall customer experience

Dubai, UAE, 2022-May-11 — /Travel PR News/ — flydubai, the Dubai-based airline, showcases its new Business Class seat offering to the travel trade industry at Arabian Travel Market (ATM) between 09 and 12 May. The new recliner seat will be gradually introduced to the Business Class cabin of flydubai’s fleet as part of an ongoing product development investment programme.

The carrier takes to the leading global event for the inbound and outbound travel industry in the Middle East to introduce the new seat which will be on display on its stand. The carrier’s signature flat-bed Business Class seat, which is currently available on its fleet of Boeing 737 MAX aircraft, will also be on display.

Ghaith Al Ghaith, Chief Executive Officer at flydubai, said: “flydubai is committed to providing customers with an unrivalled passenger experience. We have implemented a number of product enhancements since the introduction of our first Business Class seat in 2013 and the new recliner seat will see our offering reach new heights, exceeding customer expectations. This seat, particularly well-suited to medium and short-haul flights, will help us achieve a more homogeneous look and feel onboard our fleet.”

The new Business Class recliner seat, developed by HAECO, has been uniquely tailored by JPA Design to reflect the design values of the innovative flat-bed seat by Thompson which is available on flydubai’s Boeing 737 MAX 8 and 9 aircraft. The new seat features the same high-quality materials as well as comparable design principles to optimise space and comfort for passengers.

flydubai introduced the new Business Class recliner seat on one of its aircraft in November 2021. The airline will roll out a retrofit plan for a number of its existing aircraft, as well as fitting the new Business Class cabin product on future aircraft deliveries.

“Our agility and ability to listen to our customers have enabled us to adapt quickly to the changing market requirements. We have reassessed our future growth plans and taken new approaches that support both our commercial objectives and the changing customer demands. This new recliner seat, which affords passengers the same comfort and quality as our flat-bed business seat, allows us to retain a 12 Business Class and 162 Economy Class seat configuration while continuing to offer passengers the best possible onboard experience, especially on shorter and medium routes’’, added Al Ghaith.

Daniel Kerrison, Vice President of Inflight Product at flydubai, said: “from the moment you step on board, we aim to exceed your expectations. Our cabins are bright and airy, and our seats in Business Class and Economy Class are innovatively-designed to optimise space and comfort. We have enjoyed working closely with award winning JPA Design to come up with an exceptionally comfortable and spacious seat, with generous recline and extendable leg rests, using premium quality materials and offering optimum seat pitch.”

flydubai operates a single fleet-type of 63 Boeing 737 aircraft and includes: 34 Next-Generation Boeing 737-800, 26 Boeing 737 MAX 8 and 3 Boeing 737 MAX 9. The airline will take delivery of 18 more aircraft by the end of 2022 and is schedule to retire seven B737-800 NGs.

About flydubai

From its home in Dubai, flydubai has created a network of more than 95 destinations served by a fleet of 63 aircraft. Since commencing operations in June 2009, flydubai has been committed to removing barriers to travel, creating free flows of trade and tourism and enhancing connectivity between different cultures across its ever-expanding network.

flydubai has marked its journey with a number of milestones:

An expanding network: Created a network of more than 95 destinations in 50 countries across Africa, Central Asia, the Caucasus, Central and South-East Europe, the GCC and the Middle East, and the Indian Subcontinent.

Serving underserved markets: Opened more than 70 new routes that did not previously have direct air links to Dubai or were not served by a UAE national carrier from Dubai.

An efficient single fleet-type: Operates a single fleet-type of 54 Boeing 737 aircraft and includes: 36 Next-Generation Boeing 737-800, 15 Boeing 737 MAX 8 and 3 Boeing 737 MAX 9 aircraft.

Enhancing connectivity: Carried more than 75 million passengers since it began operations in 2009.

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Source: flydubai