Emirates and Hapag-Lloyd Cruises Announce Partnership for Luxury Air-Sea Packages Starting 2026
(IN SHORT) Emirates and Hapag-Lloyd Cruises have partnered to offer exclusive luxury air-sea packages starting in the 2026/2027 season. This collaboration will create seamless travel experiences for cruise passengers, with special fares and synchronized itineraries to enhance connectivity between Emirates flights and Hapag-Lloyd Cruises’ luxury ships. The partnership will focus on offering exceptional service, integrating luxury guest services, and expanding options for travel across popular cruise destinations including the Indian Ocean, Africa, and Australia. The partnership will feature Hapag-Lloyd’s premium ships like MV EUROPA 2 and expedition vessels like HANSEATIC inspiration and HANSEATIC spirit.
(PRESS RELEASE) DUBAI, 2025-Apr-28 — /Travel PR News/ — Emirates and Hapag-Lloyd Cruises, two renowned names in luxury travel, have announced an exciting new partnership to offer travelers combined luxury cruise and air travel experiences through exclusive packages. The collaboration aims to create seamless connectivity for cruise travelers, providing them with high-end propositions for both air and sea journeys.
Starting from the 2026/2027 season, Emirates and Hapag-Lloyd Cruises will work together to develop and market luxury air-sea packages targeted at premium customers and upscale travel partners. The two brands will establish dedicated fares and capacity in the form of ‘cruise blocks,’ aligning with the seasonality and demand of the luxury cruise market. Additionally, the partnership will synchronize global cruise itineraries with Emirates’ flight schedules, offering passengers a wider range of options for reaching ports of disembarkation on Hapag-Lloyd Cruises’ luxury ships and expedition vessels, covering destinations across the Indian Ocean Islands, Africa, the Far East, Australia, New Zealand, and beyond.
Operationally, both companies will share valuable data and insights to enhance service quality and explore opportunities for integrating luxury guest services at jointly served destinations. This collaboration will also include dedicated premium support services at key ports and airports, ensuring an elevated travel experience for cruise passengers.
Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer, stated: “We are excited to embark on this partnership with Hapag-Lloyd Cruises. We believe our combined approach will deliver a consistent, premium, and seamless travel experience for our cruise customers. Hapag-Lloyd Cruises shares our commitment to offering unique, personalised travel experiences for discerning travelers, which aligns with our dedication to providing award-winning service and exceptional products.”
Corinna Fritsch, Director of Flight & Ground Operation Services at Hapag-Lloyd Cruises, added: “We are thrilled about our upcoming collaboration with Emirates. As one of the world’s top luxury and expedition cruise brands, we are proud to partner with an airline that shares our passion for delivering outstanding, personalized travel experiences in some of the world’s most remote destinations. Our discerning guests will undoubtedly appreciate the luxury and convenience this partnership will bring.”
The collaboration will feature special packages for select Hapag-Lloyd Cruises ships, including the MV EUROPA 2, HANSEATIC inspiration, and HANSEATIC spirit. The MV EUROPA 2 is renowned for its relaxed luxury, featuring ocean-view suites with private verandas, exclusive dining options, and a maximum of 500 guests. Meanwhile, the expedition vessels provide unique discovery experiences for up to 230 guests, navigating award-winning routes to remote corners of the world with small, modern vessels and expert crews.
About Hapag-Lloyd Cruises
Hapag-Lloyd Cruises is recognized as the leading cruise brand in the luxury and expedition sector in German-speaking countries. Its fleet includes five exceptional ships: the luxury ships EUROPA and EUROPA 2, along with the ultra-modern expedition class vessels HANSEATIC nature, HANSEATIC inspiration, and HANSEATIC spirit. All five ships have received the prestigious 5-star rating from Insight Guides Cruising & Cruise Ships 2025.
Media contact:
pr@emirates.com
SOURCE: The Emirates Group
