Balearic Islands Poised to Become First Tourism Destination Developed Under 2030 Agenda

Madrid, Spain, 2019-Apr-15 — /Travel PR News/ — Deploying new resources and actions for the progressive adaptation of the Balearic Islands (Mallorca, Menorca and Formentera) to the objectives of the 2030 Agenda, is one of the main objectives of the agreement signed between the World Tourism Organization (UNWTO) and the IMPULSA BALEARS Foundation. Its aim is to jumpstart the process of the strategic reformulation of tourism in order to make an effective contribution to sustainable development.

The planning and execution of new projects focused on local sustainability taking into account the tourism production and consumption patterns of the Balearic Islands, close relations with regional actors, harnessing public-private synergies, and the generation of strategic knowledge on the part of the foundation, are among the key features of this cooperation with the UNWTO, as the United Nations agency responsible for promoting tourism as a vehicle for sustainable development.

The establishment of circular economy guidelines in the hotel sector of the Islands and the identification of best practices already being implemented in this regard are among the first initiatives of the agreement. The objectives are to establish a specific approach to the relationship between hotel activity and its surrounding environment, to obtain intelligence that facilitates decision-making in the implementation of responsible consumption and production measures in line with the 2030 Agenda, and to lay down a strategic framework to activate the network of companies in the sector and other stakeholders.

The memorandum of understanding, signed by UNWTO Secretary-General Zurab Pololikashvili, and the President of IMPULSA BALEARS, Carmen Planas, will be in force until 31 December 2021.

About IMPULSA BALEARS

IMPULSA BALEARS is a platform for strategic knowledge and regional interaction that is working to facilitate the decision-making of economic and social agents and to put together a productive transformation agenda with a significant impact on the global competitiveness of the Balearic Islands. As a foundation, it recognizes the entire society of the Balearic Islands as the main beneficiary of the work it carries out in a rigorous and systematic manner, independently from the specific conditions of the public and private institutions that support it.

Contact:

Rebecca Alemany Garre
com@impulsabalears.org

Contacts:
UNWTO Communications Department
Tel: (+34) 91 567 8100
Fax: +34 91 567 8218
comm@unwto.org

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Source: UNWTO

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