New deal will ensure Amadeus travel agents continue to enjoy full access to a comprehensive range of fares, schedules and availability from British Airways, Iberia and Iberia Express
Madrid, Spain, 2013-04-02 — /travelprnews.com/ — Amadeus, a leading technology partner for the global travel industry, has today signed a new long-term content agreement with International Airlines Group (IAG), one of the world’s largest airline groups.
The agreement, which covers British Airways, Iberia, and Iberia Express, allows Amadeus subscribers to continue to benefit from accessing the same level of fares, availability and functionality as previously.
“Reaching a new content agreement with IAG has been a clear commercial priority for Amadeus for some time, in order to ensure that our subscribers can continue to access British Airways, Iberia and Iberia Express flights,” said Holger Taubmann, Senior Vice President, Distribution, Amadeus. He continues: “To this end we are delighted to have reached agreement with IAG and we look forward to continuing what has been a long and successful relationship for many more years to come”.
“We are wholly committed to supporting the travel agency channel and we are pleased to have reached a multi-year agreement with Amadeus,” said Silvia Cairo, Head of Group Commercial Planning and Policy, International Airlines Group. “We have a long standing relationship with Amadeus and look forward to working with Amadeus subscribers ever more closely together in the coming years”.
Amadeus plays a critical role in the distribution space ensuring global reach to travel agencies across the world. Today 80% of Amadeus bookings worldwide are made on airlines with which Amadeus has a content agreement.
Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).
Formed in January 2011, IAG is the parent company of British Airways, Iberia and bmi. It is a Spanish registered company with shares traded on the London Stock Exchange and Spanish Stock Exchanges. The corporate head office for IAG is in London, UK. International Airlines Group is one of the world’s largest airline groups with 377 aircraft flying to 200 destinations and carrying more than 54 million passengers each year. It is the third largest group in Europe and the sixth largest in the world, based on revenue.
Contact details:
Amadeus
Corporate Communication
Telephone: +34 91 582 0160
Fax: +34 91 582 0188
Email: mediarelations@amadeus.com