Agoda’s First Singapore Brand Campaign Puts AI-Powered Flight Deals in the Spotlight

(IN SHORT) Agoda has launched its inaugural brand campaign in Singapore, featuring AI-powered video ads that highlight the company’s flight services with a distinctly local flair. Building on prior AI-led efforts in India, the campaign uses Google Veo, Runway, and Kling AI to generate all visuals, while ideation and voice-overs were handled internally. Chief Marketing Officer Matteo Frigerio emphasized that this flights-focused initiative reinforces Agoda’s commitment to innovation and value, offering flights from Singapore starting at SGD 39. The ads will run on YouTube and Meta and be bolstered by a social media strategy across YouTube, Meta, and TikTok.

(PRESS RELEASE) SINGAPORE, 2025-Jul-8 — /Travel PR News/ — Agoda, the digital travel marketplace, has unveiled its first ever brand campaign in Singapore, showcasing AI-generated commercials that celebrate the platform’s flight offerings through a uniquely Singaporean lens. Drawing inspiration from successful AI-driven initiatives in India, this campaign harnesses advanced AI video generation tools—such as Google Veo, Runway, and Kling AI—to craft every visual element, while ideation and voice-over recording remained in-house.

“Singapore, our home base and a leading global aviation hub, was the perfect launchpad for a flights-centric campaign,” commented Matteo Frigerio, Agoda’s Chief Marketing Officer. “Historically known for unbeatable accommodation deals, we’re now spotlighting our competitive airfare options. By leveraging state-of-the-art generative AI, we’re demonstrating that Agoda is the go-to platform for innovation and outstanding value, starting right here in Singapore.”

The AI-generated commercials will be distributed across digital channels—including YouTube and Meta—and will be supported by a comprehensive social media push encompassing YouTube, Meta, and TikTok. The campaign emphasizes Agoda’s exceptional airfare bargains, with flight prices from Singapore beginning at just SGD 39.

The commercials are now live and can be viewed here and here.

SOURCE: Agoda