Category Archives: Adventure Travel

The Adventure Travel Trade Association launched the newly redesigned Adventure.Travel website

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  SEATTLE, 2016-Aug-03 — /Travel PR News/ — The Adventure Travel Trade Association (ATTA;www.adventuretravel.biz) has just launched the newly redesigned Adventure.Travel website. Adventure.Travel is the consumer-facing companion website of the ATTA, showcasing the association’s members and partners. The website compiles hundreds of responsible tour operators, travel advisors, adventure destinations and accommodations and features trips, traveler reviews, photos, videos… Read the full press release

Second annual Salomon Valley to Peak trail running race on September 3 at Whistler Mountain

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Participants Challenged With Tackling the Full Vertical Climb of Whistler Mountain  WHISTLER, BC, 2016-Jun-09 — /Travel PR News/ — Outdoor fitness enthusiasts and trail runners should mark their calendars for the second annual Salomon Valley to Peak trail running race. Whistler Blackcomb and Salomon will host the race September 3 on Whistler Mountain. The Salomon Valley… Read the full press release

Whistler Blackcomb Snow School’s wildly popular Never Ever Days to take place on January 9 and 10

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WHISTLER, BC, 2016-1-6 — /Travel PR News/ — Back for its fifth consecutive year, the Whistler Blackcomb Snow School’s wildly popular Never Ever Days will take place January 9 and 10. The inception of Never Ever Days came from Whistler Blackcomb’s dedication to promote growth in the sport of skiing and snowboarding. Open to 450… Read the full press release

The Adventure Travel Trade Association announces the return of its North-American event, AdventureELEVATE in 2016

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SEATTLE, 2015-11-13 — /Travel PR News/ — The Adventure Travel Trade Association (ATTA; www.adventuretravel.biz) announced the return of its North-American event, AdventureELEVATE, in 2016. The two-day conference will be held in Saguenay, Québec, June 6 – 7, 2016. Last year’s inaugural AdventureELEVATE was held in Snowmass, Colorado, and brought together thought-leaders and practitioners in the adventure travel industry. AdventureELEVATE… Read the full press release

ATTA’s AdventureEDU program now provides online courses for organizations involved in the adventure travel industry

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SEATTLE, 2015-11-13 — /Travel PR News/ —  The Adventure Travel Trade Association (ATTA; www.adventuretravel.biz) is now offering online courses as part of its AdventureEDU program, which provides training for governments, associations and tour operators involved in the adventure travel industry. Previously only offered as in-destination programs, now the ATTA is offering three courses using the online education… Read the full press release

2016 Winter Trail Events and Races in Snow-Filled Colorado

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DENVER, 2015-11-3 — /Travel PR News/ — Outdoor enthusiasts celebrate winter in Colorado because with the falling snow comes a new selection of activities to be enjoyed on the state’s diverse trails. From winter hiking and cross-country skiing to snowshoeing and fat biking there are adventures, guided tours and special events to be experienced on trails across… Read the full press release

PATA Adventure Travel and Responsible Tourism Conference and Mart 2016 (AT&RTCM 2016) will be at Dusit Island Resort in Chiang Rai, Thailand, Feb 17-19, 2016

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BANGKOK, 2015-9-25 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) is pleased to announce that the PATA Adventure Travel and Responsible Tourism Conference and Mart 2016 (AT&RTCM 2016) will be taking place at the Dusit Island Resort in the historic northern city of Chiang Rai, Thailand from February 17-19, 2016 under the theme “Creating Experiences, Sharing Opportunities”. The PATA… Read the full press release

One of New Zealand’s most iconic tourism experiences the Shotover Jet turns 50

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The Shotover Jet, one of New Zealand’s most iconic tourism experiences, will turn 50 in November. Auckland, New Zealand, 2015-9-23 — /Travel PR News/ — In November 2015 one of New Zealand’s most iconic tourism experiences will celebrate 50 years of operation. The world famous Shotover Jet commenced operations on the upper Shotover River in 1965 and… Read the full press release

Anchorage, Alaska wins the bid to serve as host of the 2016 Adventure Travel World Summit

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SEATTLE, 2015-8-20 — /Travel PR News/ — Anchorage, Alaska, has won the bid to serve as host of the 2016 Adventure Travel World Summit (ATWS). The Summit is the Adventure Travel Trade Association’s (ATTA) premiere annual gathering of the global adventure tourism industry for inspiration and education as well as networking and showcasing new adventure products and… Read the full press release

ATTA: AdventureWeek Rebound Nepal familiarization trip highlights that Nepal is ready to welcome travelers again

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SEATTLE, 2015-7-31 — /Travel PR News/ — The Adventure Travel Trade Association (ATTA; www.adventuretravel.biz) has announced the program for AdventureWeek Rebound Nepal, a specialized familiarization (FAM) trip that highlights the fact that Nepal is ready to welcome travelers again after the April 2015 earthquake and showcases the adventure opportunities along the Great Himalaya Trails. The trip… Read the full press release

Colorado boasts a wide assortment of adventure activities especially for adrenalin junkies this summer

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DENVER, 2015-6-3 — /Travel PR News/ — Colorado is known for its world-class skiing, riding and high-octane winter pursuits, but during the summer months, Colorado boasts a wide assortment of adventure activities, especially for adrenalin junkies. While many enjoy rafting the state’s first-rate rapids and biking down rugged mountain terrain, Colorado also offers a variety of… Read the full press release

VisitBritain: Launching this year, the Tour de Yorkshire attracts the world’s great riders from May 1-3, 2015

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LONDON, 2015-3-28 — /Travel PR News/ — The rows of people lining the route of last year’s Yorkshire Grand Départ of the Tour de France are not just testament to the growing popularity of cycling in the UK, but of Yorkshire as a place to hold world-class events – and holidays! Such was the welcome… Read the full press release

ATTA’s next regional adventure tourism conference in Europe is called AdventureNEXT and will be held during May 2016 in Ohrid, Macedonia

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Ohrid, Macedonia, 2015-2-25 — /Travel PR News/ — Networking and cooperation emerged as a welcome new theme among a previously fragmented group of destinations, government bodies, donor agencies and stakeholders in the Western Balkans. Chris Doyle, ATTA’s Executive Director for Europe, and Gergana Nikolova, ATTA’s Development Lead in Europe, were in Macedonia in mid-February to… Read the full press release

Whistler Blackcomb: Top Ski and Snowboard Photographers Compete at the 9th Annual ARC’TERYX Deep Winter Photo Challenge, presented by GORE-TEX®

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Five Top Ski and Snowboard Photographers Compete to be Named “King/Queen of Storms” WHISTLER, BC, 2015-1-9 — /Travel PR News/ — The ARC’TERYX Deep Winter Photo Challenge, presented by GORE-TEX®, made its debut nine years ago with the aspiration of being a grass-roots gathering to celebrate local photographers and photography created during the typical January storm… Read the full press release

Ontario Tourism Marketing Partnership Corporation launched its U.K. Outdoor Adventure marketing campaign with Ray Mears as the official spokesperson

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Attracting the U.K. Visitor with Personality Favourite Ray Mears Toronto, Ontario, 2014-12-19 — /Travel PR News/ — Ontario is a popular destination for the outdoor adventurer and the Ontario Tourism Marketing Partnership Corporation (OTMPC) welcomes the opportunity to share Ontario’s dynamic tourism offerings with visitors from the United Kingdom. The OTMPC has launched its U.K. Outdoor Adventure… Read the full press release

First 100 Skiers Dressed Like Santa Or Mrs. Claus Ski For Free at Whistler Blackcomb’s annual Dress Like Santa Day on December 13

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WHISTLER, BC, 2014-12-12 — /Travel PR News/ — ‘Tis the season for spreading Christmas cheer! Twinkling lights, snow covered mountains and a roaring fire are all staples of Christmas in Whistler. But, there is one revered tradition that stands out from the crowd – quite literally. Whistler Blackcomb’s annual Dress Like Santa Day is taking place on… Read the full press release

New Zealand Tourism: Indian adventurer completes New Zealand’s epic walk Te Araroa – The Long Pathway

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An Indian-born adventurer has taken an unexpected journey from the slums of India to the extremities of Middle-earth. Auckland, New Zealand, 2014-12-10 — /Travel PR News/ — Naresh Kumar, a 32-year-old originally from Chennai, India, has completed New Zealand’s epic walk Te Araroa – The Long Pathway, a 3000km continuous trail that begins at sacred… Read the full press release

PATA announces line up of international speakers for the upcoming PATA Adventure Travel and Responsible Tourism Conference and Mart 2015 in Thimphu, Bhutan, February 4-6, 2015

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BANGKOK, 2014-12-5 — /Travel PR News/ — The Pacific Asia Travel Association (PATA) is pleased to be bringing together a dynamic line up of international speakers for the upcoming PATA Adventure Travel and Responsible Tourism Conference and Mart 2015 (AT&RTCM 2015) in Thimphu, Bhutan on February 4-6, 2015. The event will bring together both public and… Read the full press release

ATTA unveils fresh new look of AdventureTravelNews

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SEATTLE, 2014-11-28 — /Travel PR News/ — The AdventureTravelNews site features a mix of ATTA news, stories about our members and industry trends that affect us all. In order to support our visitors and to enhance the experience of reading the stories found there, we’ve done a little reconstruction. We’re happy to release the fresh… Read the full press release

Adventure Travel Trade Association welcomes Gergana Nikolova to its team as Development Lead – Europe

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SEATTLE, WA, 2014-11-3 — /Travel PR News/ — To enhance support for its nearly 300 members throughout Europe and its increased engagement in responsible adventure tourism development throughout the region, the Adventure Travel Trade Association (ATTA; www.adventuretravel.biz) has added Gergana Nikolova to its team as Development Lead – Europe. Nikolova is primarily responsible for business development, development… Read the full press release

New Zealand launches world-first adventure sports experience 5X1NZ

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5X1NZ is a world-first adventure sports experience – STA’s ultimate one-day thrills package in Queenstown New Zealand. Queenstown New Zealand, 2014-10-24 — /Travel PR News/ — Released this morning (23.9.2014), 5X1NZ is an only-in-New-Zealand experience offering a five-thrills adrenalin adventure in, around and over Queenstown New Zealand. In a global partnership between Tourism New Zealand… Read the full press release

Winners of ATTA’s Adventure in Motion with Yahoo Travel announced at the Adventure Travel World Summit in Killarney, Ireland

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SEATTLE, 2014-10-15 — /Travel PR News/ — A live audience at the Adventure Travel World Summit in Killarney, Ireland, on October 9, 2014, voted on their favorite short films from six finalists in the Adventure Travel Trade Association’s (ATTA; www.adventuretravel.biz) inaugural short film contest called Adventure in Motion with Yahoo Travel. There were 137 entries in the contest,… Read the full press release

The Adventure Travel Trade Association releases results of the first global bicycle tourism survey for the adventure travel industry

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SEATTLE, 2014-10-2 — /Travel PR News/ — The Adventure Travel Trade Association (ATTA;www.adventuretravel.biz) released the results of the first global bicycle tourism survey for the adventure travel industry. Each year the ATTA invites adventure businesses to share anonymous information about their companies and uses that data to compile a report called the Industry Snapshot. The… Read the full press release

The Adventure Travel Trade Association teams up with National Geographic Traveler to present on the future of responsible tourism at the World Travel Market in London on November 5, 2014

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SEATTLE, 2014-9-26 — /Travel PR News/ — The Adventure Travel Trade Association (ATTA;www.adventuretravel.biz) is teaming up with National Geographic Traveler to present on the future of responsible tourism at the World Travel Market (WTM) in London on Wednesday, November 5, 2014. The ATTA’s Executive Director in Europe, Chris Doyle, and Keith Bellows, Publisher & Editor-in-Chief of National… Read the full press release

Adventure Travel World Summit expects nearly 700 delegates from around the globe to Killarney, Ireland on October 6, 2014

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Seattle, WA, 2014-8-27 — /Travel PR News/ — On October 6, nearly 700 delegates from around the globe will enter Killarney, Ireland to begin the sold-out Adventure Travel World Summit (ATWS). Over 150 of those delegates, international tour operators and media, will be coming back from intense adventure experiences across Ireland’s wild landscape, while the other 500 delegates will… Read the full press release

The Adventure Travel Trade Association: the industry lacks a global standard for adventure travel guiding

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SEATTLE, 2014-8-27 — /Travel PR News/ — The Adventure Travel Trade Association (ATTA; www.adventuretravel.biz) has spent the past several months researching global adventure guide qualification and performance standards and training programs. The initial findings, presented in a webinar to members of the association, confirm that the industry lacks a global standard for adventure travel guiding. ATTA’s president, Mr…. Read the full press release

Adventure Travel Trade Association announced that their annual Adventure Travel World Summit (October 6-9, 2014 in Ireland) is now sold out

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SEATTLE, 2014-7-16 — /Travel PR News/ — With 650 delegates registered to attend, the Adventure Travel Trade Association (ATTA; www.adventuretravel.biz) announced that their annual Adventure Travel World Summit is now sold out. The Summit, which will take place October 6 – 9, 2014, in Killarney, Ireland, attracts buyers and sellers of adventure travel from all over the globe… Read the full press release

The Adventure Travel Trade Association sign three year partnership with Norwegian Centres of Expertise Tourism and Fjord Norway

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Seattle, WA, 2014-6-20 — /Travel PR News/ — The Adventure Travel Trade Association (ATTA; www.adventuretravel.biz) has entered a three year partnership with Norwegian Centres of Expertise (NCE) Tourism and Fjord Norway, which adds 60 new European members to the ATTA’s 1,000-member global community. In early June 2014, 60 businesses from across the tourism supply chain in Norway joined… Read the full press release

Adventure Travel Trade Association launched new online store offering its original research papers and data for download and purchase

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SEATTLE, WA, 2014-5-28 — /Travel PR News/ — The Adventure Travel Trade Association (ATTA; www.adventuretravel.biz) launched a new online store this week where association members and other organizations in the travel industry can download original research papers and data. As a benefit to members of the ATTA, many downloads are available free of charge, while others within the industry… Read the full press release

The 2014 Adventure Travel Mexico (ATMEX) to be held at Chiapas, Mexico

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Seattle, WA, 2014-5-16 — /Travel PR News/ — The 2014 Adventure Travel Mexico (ATMEX) event has officially relocated to adventure travel hub, Chiapas, Mexico. This is the third year that Visit Mexico, in partnership with the Adventure Travel Trade Association, will host ATMEX with the goals of bringing awareness to Mexico’s adventure travel offerings, providing educational opportunities and creating a foundation… Read the full press release