Holiday Inn Singapore Little India takes the strategic collaboration between the two groups to nearly 1,000 keys across three properties in Singapore
Denham, United Kingdom, 2021-Sep-09 — /Travel PR News/ — IHG Hotels & Resorts and long-term partner RB Capital are excited to bring the next generation Holiday Inn experience to Singapore as the world-renowned brand’s expansion continues.
The 300-room Holiday Inn Singapore Little India will rebrand from Park Hotel Farrer Park on 7 September ahead of a renovation that will see it relaunch with a vibrant fresh identity and positioning.
The Holiday Inn brand is one of the most recognised hotel brands in the world with 1,234 properties globally and 250 in the pipeline and has in recent years enhanced and evolved the brand experience to meet the needs of travellers. Holiday Inn Singapore Little India will be the first in Singapore to introduce the new Holiday Inn brand hallmarks including a new dining and workspace concept with a globally recognised F&B partner.
The new signing demonstrates the strong relationship between the two companies with IHG now managing three of RB Capital’s Singapore hotels – Holiday Inn Singapore Little India, Holiday Inn Express Clarke Quay and InterContinental Singapore Robertson Quay. The strategic and collaborative management structure across the three properties comprising almost 1,000 keys will enable greater synergies, shared expertise and support that will ensure all the hotels are better prepared for recovery and the return of travel.
Rajit Sukumaran, Managing Director, South East Asia and Korea, IHG said: “We’re delighted to extend our partnership with RB Capital to a new brand and new location in Singapore. We have worked closely together for many years to bring brand-defining hotels to the city. Holiday Inn Singapore Little India, which is located in one of Singapore’s most vibrant districts, rich in culture and history and a popular neighbourhood for travellers to visit, will be a great addition to our portfolio and a wonderful, contemporary example of the next generation Holiday Inn.
“As travel recovers and we write the next chapter for this iconic brand around the world, it is owners such as RB Capital that will enable us to bring to life the designs and concepts that are guaranteed to deliver a memorable guest experience and demonstrate the brand’s competitive advantage.
“We are especially looking forward to welcoming the team at Holiday Inn Singapore Little India into the IHG family. Together with their counterparts from across our 11 other hotels in the city, we’re ready to lead them into recovery and beyond as they enjoy being associated with one of the most recognised and trusted travel brands in the world.”
Holiday Inn Singapore Little India is situated in the heart of Little India – adjacent to Farrer Park Hospital and next to 24-hour shopping mall Mustafa Centre and City Square Mall – providing direct access to Farrer Park MRT station through its lobby.
The location is also ideal for the city’s Central Business District and world-renowned shopping and leisure district along Orchard Road. The Singapore Sports Hub and Kallang’s industrial areas are within easy reach, while Changi International Airport is just a 20-minute drive away.
Kishin RK, Founder and CEO, RB Capital said: “As Singapore prepares to embark on the endemic Covid-19 roadmap with the gradual opening of its borders to international travel, I am confident that the hospitality industry will bounce back strongly.
“It’s the perfect time to relaunch this hotel with a new brand, new positioning and a design-led renovation so we are poised for recovery and ideally positioned to contribute to Singapore’s success as the country reopens.
“New attractions and infrastructure projects planned for 2021 to 2030 bode well for the future demand of tourism in Singapore. The Singapore government’s management of the Covid crisis with the lowest fatality count globally has gained the confidence and trust amongst corporations globally to explore this city as an attractive hub for themselves and their businesses.”
Holiday Inn has served hundreds of millions of guests worldwide over its near 70-year history and is one of the most recognised and trusted travel brands in the world.
In the first half of 2021, the Holiday Inn Brand Family accounted for 66% of IHG’s total openings, and half of all new signings, and currently boasts one of the largest global pipelines with more than 900 new properties under development.
IHG Hotels & Resorts currently operates 11 hotels in Singapore across a range of brands including Regent, InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn and Holiday Inn Express. The company will debut the voco™ Hotels brand in the country at the beginning of 2022 with voco Orchard Singapore.
IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.
With a family of 17 hotel brands and IHG Rewards, one of the world’s largest hotel loyalty programmes, IHG has nearly 6,000 open hotels in more than 100 countries, and a further 1,800 in the development pipeline.
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