SYDNEY, 2015-12-22 — /Travel PR News/ — Tourism Australia has launched a new promotion in Germany featuring Australia’s unique Indigenous tourism experiences. The campaign, which runs until April 2016, will inspire travellers with the beautiful promotional film ‘Aboriginal Australia: our Country is waiting for you’ airing in premium cinemas in five major cities, through social… Read the full press release
SYDNEY, 2015-12-22 — /Travel PR News/ — A stunning Australian coastal scene has been splashed across the front cover of one of America’s leading travel publications, Condé Nast Traveler, which has named Australia ‘Destination of the Year’. The January 2016 ‘Gold List’ issue features more than 20 pages on Australia covering various regions including Sydney,… Read the full press release
SYDNEY, 2015-12-1 — /Travel PR News/ — Tourism Australia has confirmed that it is to commence an open tender process to appoint a suitable media service provider(s) to satisfy its global media planning, buying and advertising requirements. The national tourism organisation’s current contract with OMD is due to expire on 30 June 2016, after a period… Read the full press release
SYDNEY, 2015-9-15 — /Travel PR News/ — Tourism Australia has announced the appointment of a new global agency panel that will provide specialist PR support to its existing in-house teams in a dozen of its key overseas markets. The panel will provide support in Brazil, Canada, China and Hong Kong, India, Japan, Korea, New Zealand,… Read the full press release
SYDNEY, 2015-9-11 — /Travel PR News/ — Tourism Australia has teamed up with Brazil’s leading TV network Globo to produce Australian episodes of its new TV drama – Totalmente Demais – helping to further boost Brazilian’s growing desire for holidaying in Australia. The visit, which is being conducted in partnership with Destination New South Wales… Read the full press release
SYDNEY, 2015-9-7 — /Travel PR News/ — Tourism Australia and Visa have entered into a three year partnership, using Visa’s Cross Border (#notatourist) campaign to demonstrate why ‘There’s Nothing Like Australia’, with a focus on increasing the number of international holiday makers Down Under and how much they spend when they are here. Both parties… Read the full press release
SYDNEY, 2015-8-10 — /Travel PR News/ — Vogue Australia’s September issue went on sale today featuring Nicole Kidman photographed at Uluru, one of Australia’s most iconic landmarks. Just like the Royal visit last year, which saw a spike in enquiries and booking for Voyages and Longitude 131, Tourism Australia is hoping that operators in the region will… Read the full press release
SYDNEY, 2015-8-3 — /Travel PR News/ — One of the world’s best restaurants, Noma, today announced it will relocate to Sydney for ten weeks from January 2016, to share the best of Australian produce as seen through the eyes of head chef, René Redzepi, and his team. Noma will temporarily close in Copenhagen, Denmark to… Read the full press release
SYDNEY, 2015-7-15 — /Travel PR News/ — Tourism Australia is today launching a new, short film aimed at encouraging more domestic and international visitors to include Indigenous tourism experiences as part of an Australian holiday. Entitled Aboriginal Australia: Our Country is waiting for you, the film was created in collaboration with renowned Australian filmmakers Brendan… Read the full press release
SYDNEY, 2015-7-6 — /Travel PR News/ — The latest international arrivals data for the year ending April 2015 released today by the Australian Bureau of Statistics (ABS) reveal a 7.2 per cent rise in short-term visitors to Australia to 7.1 million. Australia welcomed 551,400 visitor arrivals during the month of April 2015, an increase of 4.7 per… Read the full press release
SYDNEY, 2015-5-11 — /Travel PR News/ — Tourism Australia marked the first day of Corroboree Greater China on Hamilton Island with the signing of a major aviation marketing deal with Cathay Pacific, which will see the two parties jointly invest A$2 million during 2015 promoting Australia to key overseas markets. A key feature of the… Read the full press release
SYDNEY, 2015-5-5 — /Travel PR News/ — Tourism Australia has announced that Queensland’s Gold Coast will play host to the country’s largest annual tourism trade show – the Australian Tourism Exchange (ATE) – in 2016. The announcement was made by Tourism Australia’s Managing Director John O’Sullivan whilst speaking on Wednesday (April 29) at an industry… Read the full press release
SYDNEY, 2015-4-14 — /Travel PR News/ — Tourism Australia announced today that Julie Earle-Levine has joined Australia’s national tourism marketing body to further develop its media relations efforts in the US and Canada, with the position based in New York for better access to some of the industry’s top media centres. Earle-Levine comes with a… Read the full press release
SYDNEY, 2015-3-24 — /Travel PR News/ — Tourism Australia has today announced the appointment of Andrew Hogg to the role of Regional General Manager Greater China, based in Shanghai. Mr Hogg joins Tourism Australia from Qantas Airways, where he has held his current position of General Manager China since 2011. He has held a number… Read the full press release
Sydney, Australia, 2014-12-19 — /Travel PR News/ — Tourism Australia is today celebrating achieving more than a million followers of its @Australia Instagram account. Tourism Australia Managing Director, John O’Sullivan, said @Australia was the most popular national tourism destination Instagram page in the world, with more followers than the Canadian Tourism Commission (@explorecanada, 131k), Tourism… Read the full press release
SYDNEY, Australia, 2014-12-5 — /Travel PR News/ — More than 200 leading travel agents from China, Hong Kong and Taiwan – all ‘Aussie Specialists’ with experience in selling Australian holidays – will visit the Whitsundays next year as part of Tourism Australia’s annual Corroboree Greater China event. The event will be hosted on Hamilton Island… Read the full press release
SYDNEY, Australia, 2014-11-28 — /Travel PR News/ — Minister for Trade and Investment Andrew Robb has launched a new initiative to attract more international business events to Australian shores. Building on the success of the recent China-Australia Free Trade Agreement (ChAFTA) in securing greater opportunities – both at home and abroad – for the local… Read the full press release
SYDNEY, Australia, 2014-11-26 — /Travel PR News/ — Tourism Australia’s 11 Key Distribution Partners (KDPs) in Singapore are aligning upcoming sales and marketing activities around ‘Restaurant Australia’ themes, designed to put Australia as a top-of-mind holiday destination. Over the next couple of months the KDPs will promote food and wine related events, new itineraries centred… Read the full press release
SYDNEY, 2014-11-17 — /Travel PR News/ — Tourism Australia and China Southern Airlines will extend their existing strategic partnership agreement, committing a further A$4.2 million for cooperative marketing in 2015. This extended agreement was signed today in Parliament House, Canberra by Tourism Australia Managing Director John O’Sullivan and China Southern Airlines President Mr Tan Wangeng… Read the full press release
ABU DHABI, 2014-11-14 — /Travel PR News/ — Tourism Australia and Etihad Airways, the national airline of the United Arab Emirates, have deepened their strategic marketing partnership with a significant increase in joint funding for the promotion of tourism to Australia in overseas markets. Under the new arrangements, Tourism Australia and Etihad Airways will quadruple their spend… Read the full press release
SYDNEY, 2014-11-6 — /Travel PR News/ — ‘Restaurant Australia’ whet China’s growing appetite for travel Down Under at a launch event for 400 influencers in Shanghai showcasing the best of Australia’s food and wine. Held at the Kerry Hotel in Shanghai on 30 October, the event was attended by Her Excellency Ms Frances Adamson, Australian… Read the full press release
SYDNEY, 2014-11-5 — /Travel PR News/ — Tourism Australia has today confirmed that Lisa Ronson will be joining Australia’s national tourism organisation as its new Chief Marketing Officer. She replaces Nick Baker who recently announced he will be leaving Tourism Australia to pursue new opportunities early next year. Ms Ronson joins Tourism Australia from Westpac, where… Read the full press release
SYDNEY, 2014-10-30 — /Travel PR News/ — Tourism Australia is targeting China’s most affluent travel seekers with a holiday package that ‘money can’t buy.’ Well, it can, but it’ll set you back $70,000 per person. The 22 day tour takes in every state and territory, showcasing Australia’s nature and landscapes, its cosmopolitan cities and culture…. Read the full press release
SYDNEY, 2014-10-30 — /Travel PR News/ — Tourism Australia and Virgin Australia have today announced plans to increase the value of their three year marketing partnership to A$20 million making Virgin Australia the largest airline partner of the national tourism body. Both parties will jointly spend more than A$10m during 2015 Financial Year promoting Australia… Read the full press release
SYDNEY, 2014-10-27 — /Travel PR News/ — Tourism Australia’s Chief Marketing Officer, Nick Baker, was honoured by his industry peers last night (Thursday23 October), being named as the Australian Marketing Institute’s Marketer of the Year for 2014. In bestowing the award – which acknowledges long-term service and achievement in the marketing sector – the AMI… Read the full press release
SYDNEY, 2014-10-27 — /Travel PR News/ — Lonely Planet’s ‘Best in Travel 2015’ publication has today named Tasmania one of the world’s top ten regions to visit in 2015. ‘Best in Travel’ is an annual collection of what’s hot in travel for the coming year from the world’s number one guidebook publisher. Inclusions in the… Read the full press release
Sydney, Australia, 2014-9-17 — /Travel PR News/ — Later this month (September) sees the international roll-out of Tourism Australia’s ‘Restaurant Australia’ campaign gather momentum with high profile launch events taking place across the world, including the United Kingdom, Singapore, Korea and Hong Kong. Australia’s top chefs, freshest produce and finest wines will play starring roles in… Read the full press release
Sydney, Australia, 2014-9-17 — /Travel PR News/ — Tourism Australia has confirmed the appointment of Adele Labine-Romain as its new Executive General Manager Strategy and Research. Ms Labine-Romain replaces Nell Anderson who recently announced her intention to resign from Tourism Australia, after having spent six years working for the national tourism organisation. Adele is currently Executive… Read the full press release
Sydney, Australia, 2014-8-27 — /Travel PR News/ — A 29 year old, wombat virgin has helped Tourism Australia’s Facebook page reach six million fans, making it the most followed tourism body on Facebook globally. Yesterday morning, Tourism Australia’s social media team posted a birthday greeting and photo of ‘Patrick the Wombat’ from Ballarat Wildlife Park on its… Read the full press release
Sydney, Australia, 2014-8-27 — /Travel PR News/ — Tourism Australia has selected an elite group of China-based travel agencies to spearhead a new, high yield distribution network focused upon selling high quality Australian holiday packages to China’s rapidly growing middle classes. A total of 31 specialist travel agents have been selected to join the new Key Distribution… Read the full press release