- Brand’s New “Vacationauts” Campaign Implores Visitors to
- “Make Space a Part of Their Epic Florida Vacation”
CAPE CANAVERAL, Fla., 2016-Oct-05 — /Travel PR News/ — We Are Go Florida, Space Florida’s consumer-facing brand is launching the world’s first multi-media space tourism advertising campaign – Vacationauts. The “Vacationauts” campaign encourages those planning a Florida vacation to include viewing a rocket launch as part of their Florida vacation.
The Vacationauts outreach aims to spark a passion for space in travelers, while reminding them that Florida continues to be the epicenter for all things space tourism. Running across multiple channels including television, social media, digital ads, an informative website as well as an interactive We Are Go Vacationauts app, the campaign looks to build a community filled with space enthusiasts, trip planners, families and Florida-bound tourists.
The look of the Vacationaut campaign draws inspiration from science fiction icons, mid-century tourism imagery and modern technology. “We wanted to tap into space-race nostalgia while captivating a younger audience,” said Tom Merrick, Vice President and Chief Creative Officer at Paradise, the ad agency that developed the campaign. “Actual space tourism is only a few short years from becoming a reality, so we wanted to lay the foundation for a community of space lovers with interactive games, quizzes and more.”
Filmed at Cape Canaveral Air Force Station in Florida, the Vacationauts campaign features a series of cable spots and online videos that spotlight a fictional “Vacation Commander.” He and his team at Vacation Control let potential visitors know that when you make space part of your visit to Florida, you’re more than just a vacationer. You’re aVacationaut.
The We Are Go Vacationauts App also features messages from the Vacation Commander and his staff. In addition, the app is home to interactive activities such as personality and educational quizzes, messaging and earnable badges, while also providing access to resources for trip planning, including details about upcoming launches. Within the app, users will find a compass that points in the direction of the next launch as well as up-to-date information on Florida attractions — space-related or otherwise.
Vacationauts can also find a home on the campaign’s social media channels Twitter, Facebook and Instagram @WeAreGoFL and through #WeAreGoFL and #Vacationauts. The brand’s social channels explore various local activities, rocket updates and countdowns, app tips and tricks, and serve as a place for Vacationauts to learn, connect and share their experiences.
“We’re confident the We Are Go Vacationauts campaign will captivate space enthusiasts and vacation planners alike,” said Frank DiBello, President of Space Florida. “We look forward to the public’s response and continuing to spread the message that Florida is, and will continue to be, the place for Space.”
About We Are Go Florida: “We Are Go” — three little words that energized and inspired a nation to look toward the stars — is doing the same for a new kind of Florida tourism: space tourism. Soaring with purpose, We Are Go is Space Florida’s consumer-facing brand. We Are Go aims to reignite the world’s quest for adventure, thrilling travelers of all ages with the promise of space-related excitement that can only be found in Florida – one of the busiest spaceports in the world.
About Space Florida: Space Florida was created to strengthen Florida’s position as the global leader in aerospace research, investment, exploration and commerce. As Florida’s aerospace and spaceport development authority, we are committed to attracting and expanding the next generation of space industry businesses. With its highly trained workforce, proven infrastructure and unparalleled record of achievement, Florida is the ideal location for aerospace businesses to thrive – and Space Florida is the perfect partner to help them succeed. www.spaceflorida.gov.
About Paradise: Paradise Advertising is an integrated agency that specializes in the marketing of travel, lifestyle, and luxury brands. Paradise’s complete Account Service, Creative, Media, Video, Motion Graphics, Interactive, and Public Relations departments provide groundbreaking, research-driven strategies service a broad and growing list of clients, including Naples/Marco Island/Everglades CVB, Visit St. Pete/Clearwater CVB, Orlando North, Seminole County CVB, Amelia Island CVB, Daytona Beach Area CVB, New Smyrna Beach, The Dali Museum, Tony Jannus Distinguished Aviation Society, MOTE Marine Laboratory, and more. Information is available at www.ParadiseAdv.com.