VisitScotland Appoints Jill Walker as New Director of Marketing and Digital

(IN SHORT) VisitScotland has announced Jill Walker as the new Director of Marketing and Digital, effective 21 October 2024. Walker, currently Head of Marketing at the Scottish Government, will succeed Vicki Miller, who will become the CEO of VisitScotland next month. With a strong background in both public and private sector marketing, Walker is praised for her leadership and innovative digital initiatives. Miller highlighted Walker’s extensive experience and understanding of Scotland’s public sector as vital for advancing Scotland’s global tourism reputation. Walker expressed excitement about her new role and working with the team to promote Scotland’s tourism and events. Miller will officially begin her role as CEO on 1 October, succeeding Malcolm Roughead who is retiring after 23 years.

(PRESS RELEASE) EDINBURGH, Scotland, 2024-Sep-4 — /Travel PR News/ — VisitScotland has announced the appointment of Jill Walker as its new Director of Marketing and Digital, succeeding Vicki Miller, who will become the organisation’s Chief Executive Officer in October. Walker, currently Head of Marketing at the Scottish Government, will assume her new role on 21 October 2024.

With a strong background in both the public and private sectors, Walker has led major marketing initiatives at the Scottish Government, aligning them with key national policies. Her extensive experience made her the unanimous choice for the position, according to Miller, who emphasized that Walker’s leadership will play a vital role in promoting Scotland as a year-round destination and boosting the country’s visitor economy.

Jill Walker expressed her excitement about the opportunity to contribute to Scotland’s tourism industry, working closely with the VisitScotland team to attract visitors from across the globe. Walker’s appointment marks a new chapter for the organisation as it continues to enhance Scotland’s global reputation in tourism and events.

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Email: Ashley.Baxter@carat.com
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Source: VisitScotland

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